You at looking to buy a house - which of the following is a benefit of owning a home

The pride of providing a safe environment for your family

What do we mean when we say Marketing should be considered as a philosophy

A marketing way of thinking throughout the organization

What is the point of the Scandinavian Airlines reference on page 7 regarding customers

The value of a company is really based on customers

To tangibilize our intangible product, we should do the following?

Gee! These are all great ideas!

What is the definition of Demand

A want backed by buying power - purchase priortization

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HOST 259 Progress Test One

15 termsStudBud Administration704 plays

A chapter review of main concepts

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Questions 15

Answers

1
You at looking to buy a house - which of the following is a benefit of owning a home
The pride of providing a safe environment for your family
The landscaping
The color of the house
The number of bedrooms
2
Which of the following is a car feature
Air bags in the interior
The pride of driving the car down the street
The prestige of owning a car
Showing the car off to your friends
3
The MKT Philosophy focuses on providing discounts when there is an over supply of capacity
Product Concept
Selling Concept
Societal Concept
Manufacturing or Production Concept
4
Fluctuating demand is a definition of?
Variability
Persihability
Intangibility
Inseparability
5
More States legalizing same-sex marriages is a trend of this macro-environment?
Economic
Cultural
Political
Demographic
6
What do we mean when we say Marketing should be considered as a philosophy
That the selling of our products takes on a specific focus
A marketing way of thinking throughout the organization
That our advertising should be philosophical in nature
The functions conducted only by the marketing department
7
If the product cannot be stored/has no shelf life, is a definition of ?
Perishability
Variability
Inseparability
Intangibility
8
Since employees and customers are part of the product, we call this?
Perishability
Intangibility
Variability
Inseparability
9
Diversity in the US is becoming the new majority. This is an example of this macro-environment.
Cultural
Political
Demographic
Economic
10
What is the point of the Scandinavian Airlines reference on page 7 regarding customers
That planes are really expensive and add value to a company
The value of a company is really based on customers
That presidents of airline companies understand service
That planes are well preserved in the desert
11
To tangibilize our intangible product, we should do the following?
Develop a strong brand (logos, slogans etc.) identity
Earn a Diamond Rating from AAA
Invite travel agents for a familiarization trip
Gee! These are all great ideas!
12
What is the definition of Demand
Something I need or I'll throw a hissy fit
An unreasonable request
Something a fussy person wants
A want backed by buying power - purchase priortization
13
Hotels asking guests to reuse their towels each day would be considered a macro-trend
False
True
14
What statement about Maslow's Hierarchy of Needs is true
We are motivated by what we don't yet have
Age and income affect our level in the hierarchy
That humans are motivated by a series of ascending needs
Yikes! these are all correct
15
This MKT philosophy first asks what do your customers want
Manufacturing Concept
Societal Concept
Product Concept
Marketing Concept

HOST 259 Progress Test One Flashcards | StudBud