Exam 2 Review F21

Black Friday retailers' ads typically use ___ on the front pages.

__ is using statistical models & probability analysis to foretell outcomes.

The third stage of the consumer purchase decision process is problem recognition.

Changing refrigerator colors for Chinese consumers is ___.

A perceptual positioning map shows where the brand is in consumers' minds on 2 dimensions.

In a(n) ___, one studies similarities & differences among consumers of 2 or more nations.

Individuals who exert direct or indirect social influence over others.

Vending machines typically use ___.

Interest rates are prices.

___ are taxes on market offerings entering a country to raise prices on imports.

The ___ is an institution that sets rules to govern trade between members.

Modified rebuy is a routine purchase decision such as reorder without any modification.

In ___, we set the price to be a few dollars or cents under an even number.

In Maslow's Hierarchy, the bottom level is ___.

In ___, the marketer uses consumers' lifestyles for segmentation.

A ___ is a price used for comparison purposes.

An example of a(n) ___ situation is buying a house.

In ___, the firm only changes the promotion message for global consumers.

When M&Ms sells bunny-shaped candy for Easter, this is ___.

Segmenting the market by income is ___.

In classical conditioning, rewards are offered as positive reinforcement.

In the buying center, ___ are members of the organization who will use the product or service.

Primary data are often free or inexpensive.

__ is examining large databases to find statistical relationships between purchasing patterns.

___ is the application of neuroscience to marketing.

The last step of the marketing research approach is take marketing actions.

___ is grouping buyers into segments that have common needs.

Deciders have formal or informal power to select or approve the final suppliers.

An organizational buying objective to buy from minority or women-owned businesses

JCPenney is part of the ___.