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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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Flashcards
19 cards
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Questions
19
Answers
1
How does the visual image in the ad reinforce the ad's message?
it conveys humor through juxtaposition of images
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
uses charts/graphs
2
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
celebrities
finding a bargain
good health
3
The following advertisement uses facts to persuade it's audience:
False
True
4
The purpose of this ad is to appeal to the audience's interest in -
athletics
appearance
traveling
celebrities
5
The following advertisement is aimed at which specific audience?
athletic men
parents
children and teens
people who travel a lot
6
The following advertisement was designed to appeal to babies.
False
True
7
The following Lucky Charms advertisement is directed towards which specific audience?
fathers
teenagers
kids
all people
8
This advertisement uses logos to appeal to it's audience.
False
True
9
This advertisement uses a pun to reinforce the message.
True
False
10
What audience is this advertisement designed to appeal to?
teenagers
young adults
married couples
parents
11
What audience is this advertisement designed to appeal to?
teens
parents
people who travel a lot
children
12
The purpose of this ad is to appeal to the audiences interest in -
celebrities
good bargains
good health
appearances
13
The purpose of the following ad is to appeal to the audience's interest in -
bargains
family
good health
athletics
14
How does the text in the ad reinforce the message?
uses puns, allusions/suggestive language
it compares the product to an inferior product
uses statistics/facts to support claims
repeats the name of the product
15
The purpose of this ad is to appeal to the audience's interest in -
good bargains
good health
appearance
celebrities
16
The purpose of this ad is to appeal to the audience's interest in -
good health
appearance
good bargains
athletics
17
This Lucky Charms advertisement is aimed at which specific audience?
adults
athletes
teenagers
kids
18
What audience is this advertisement designed to appeal to?
babies
children
athletes
parents
19
The following advertisement is aimed at which specific audience?
female athletes
mothers
young children
obese people trying to lose weight
