Marketing Chapter 5

Question 1

Procurement includes all of the following except...

Accepted Answer

Promoting the Product

Question 2

Which type of organizations are based on derived demand?

Accepted Answer

Organizational

Question 3

The function of business involves money management

Accepted Answer

Finance

Question 4

Which government entity oversees patents and copyrights?

Accepted Answer

US Patent and Trademark Office

Question 5

Organizations that generate revenue through donations and gifts.

Accepted Answer

Non-Profit

Question 6

Equilibrium is where the supply and demand curves meet. What does this represent?

Accepted Answer

The price where consumers and producers agree to buy/sell

Question 7

Which of the following is not a function of management?

Accepted Answer

Pricing

Question 8

Which of these is not a legal intrument for protecting intellectual property rights

Accepted Answer

Logomark

Question 9

Businesses or organizations associated with a government or government agency

Accepted Answer

Public

Question 10

There are 4 principles of the free enterprise system. Which of the following is NOT one of them

Accepted Answer

Trade

Question 11

A business which controls the means of production is called a ...

Accepted Answer

Monopoly

Question 12

The legal protection for an innovation of a product or service is called a .

Accepted Answer

Patent

Question 13

Gross Income - __________= ____________-____________= Net Income

Accepted Answer

Cost of Goods Sold, Gross Profit, Expenses

Question 14

The McDonald's Golden Arches is an example of which of the following?

Accepted Answer

Trademark

Question 15

Nike develops a new shoe with self-tying laces. This is an example of what type of competition?

Accepted Answer

Non-Price

Question 16

All activities from the time a product leaves the producer until it get to the consumer

Accepted Answer

Marketing

Question 17

Under which type of law would a patent be defended?

Accepted Answer

Civil

Questions 17