Design Process Recap

Narrower term referring to a certain section of the Target Market

Businesses aim to sell their products to a specific group of people

________ is an approach for breaking down a large project into manageable smaller steps?

Objective is the summary of the Project (Client wants, purpose, outcome)

Your day to day task till the deadline

It conveys a sense of direction/feeling/mood of the project

Market Position is matching the competitions products/services.

"Don't go with your First Idea"

You define a Target Audience through...

When should you start your research?

You create Mood Board after research and before concepts

A _________ is the outline of what you are required to design.

A semi- fictional representation of your ideal customer

Designers work within these requirements.

Client Profile is who you'll be creating a design for.