Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Question 1

An announcement sent to media outlets is _________________.

Accepted Answer

The News Release

Question 2

An example of _______ in a movie took place in “E.T.” when Reese’s Pieces candies were featured

Accepted Answer

Product Placement

Question 3

Flixster gives the new Star Wars movie five stars.

Accepted Answer

Public Relations

Question 4

When businesses try to get customers to come to them, instead of taking products to customers.

Accepted Answer

Pull Policy

Question 5

Raisin Bran places a toy in their cereal box.

Accepted Answer

Sales Promotion

Question 6

BJ’s require a membership for their ____________ which entitle customers to large discounts.

Accepted Answer

Loyalty Program

Question 7

Customers who bought McDonald's Happy Meals received game pieces on Coke drinks to win prizes

Accepted Answer

Promotional Tie-in

Question 8

_____ are low cost items given to consumers at a discount or for free

Accepted Answer

Premiums

Question 9

A carpet cleaner sales person comes to your home to demonstrate one of their products.

Accepted Answer

Personal Selling

Question 10

_____________ has two forms: printed postal mail (snail mail) and electronic mail (e-mail).

Accepted Answer

Direct Marketing

Question 11

_________ is persuasive communication about a product or service.

Accepted Answer

Promotion

Question 12

Lowes sends out catalogs to people who have purchased kitchen appliances.

Accepted Answer

Direct Marketing

Question 13

A rotisserie warmer cart located near the self-check-out in a grocery store is an example of a

Accepted Answer

Point-of-Purchase Display

Question 14

When companies pay to promote ideas, goods, or services in media outlets it is called ____

Accepted Answer

Advertising

Question 15

Advertising, selling, sales promotion, direct marketing, and public relations make up...

Accepted Answer

The Promotional Mix

Question 16

NASCAR driver's car has a giant GoDaddy.com logo on it. What is the consumer promotion?

Accepted Answer

Sponsorship

Question 17

Nathan’s Franks and French’s Mustard get together to sponsor a hotdog eating contest.

Accepted Answer

Sales Promotion

Question 18

Boscov's emails customers who purchased shirts and ties within the last six months.

Accepted Answer

Direct Marketing

Question 19

A business uses ________ to convince prospects to select its product over its competitors’.

Accepted Answer

Product Promotion

Question 20

___________ is used to create a favorable image for a business.

Accepted Answer

Institutional Promotion

Question 21

McDonald's takes out a full page ad in the newspaper.

Accepted Answer

Advertising

Question 22

A clothing company is featured on ABC27 for donating 50% of their profits to charity

Accepted Answer

Public Relations

Question 23

All marketing activities other than personal selling, advertising, and public relations

Accepted Answer

Sales Promotion

Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Questions 23

Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Questions 23