9.22.14 SPTA 190 EXAM REVIEW

Question 1

The Colts fell for what type of Trick play,yesterday?

Accepted Answer

Fake Spike

Question 2

Image is not important when it comes to sports

Accepted Answer

False

Question 3

What does ROI Stand for?

Accepted Answer

Return on Investment

Question 4

Without proper ________, you will not be successful in the sport industry

Accepted Answer

All the above

Question 5

Capitalizing on the goodwill associated with an event without becoming a sponsor is what?

Accepted Answer

Ambush Marketing

Question 6

Who had the most profound impact on sport sponsorship in the latter part of the 19th century?

Accepted Answer

Albert Spalding

Question 7

A way of thinking about problems that makes use of specific principles, concepts,and techniques

Accepted Answer

finance

Question 8

How do people make great decisions?

Accepted Answer

All the above

Question 9

What elements of marketing mix are referred to as the four what?

Accepted Answer

P's: product, price, place, promotion

Question 10

Demand for a product will continue only as long as consumers see a value in it.

Accepted Answer

True

Question 11

What is defined as the study of how changes in working conditions affect output?

Accepted Answer

Human relations movement

Questions 11