What does A.I.D.A stand for?

Attention, Interest, Desire, Action

Who is the target audience for this advert?

The target audience for this advert is sporty men and teens.

a catchy phrase used to get people to remember an ad.

a symbol or image used to represent a company

Why do advertisers use repetition

to get the words and images to stick in your mind

What is emotive language in an advert?

words that give the reader an emotional response.

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Advertising terms and techniques

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Questions 20

Answers

1
What does A.I.D.A stand for?
Attention, Inside, Desire, Action
Action, interest, detail, Attraction
Attention, Interest, Detail, Action
Attention, Interest, Desire, Action
2
Who is the target audience for this advert?
teens
children
old people
3
what is the main persuasive technique in this advert?
facts and figures
celebrity endorsement
Emotive language
exaggeration
4
What is the main technique that has been used in this advert
repetition
exaggeration
Sex appeal
Facts and figures
5
Who is the target audience for this advert?
teenage boys
old women
teenage girls
young children
6
What appeal is being used in this advert?
Conform
sex
authority
status
7
What desire is this advert appealing to?
status
gender
authority
sex
8
What does the first A in A.I.D.A stand for?
Attention
Able
Action
9
Who is the target audience for this advert?
The target audience for this advert is middle aged women.
The target audience for this advert is sporty men and teens.
The target audience for this is small children.
The target audience for this advert is old men.
10
What is the colour red associated with?
greed, affluence, nature
passion, lust, anger
magic, royalty, creativity
loyalty, trust, cleanliness
11
What is a slogan?
a symbol used to represent a company or their product
a statement
a catchy phrase used to get people to remember an ad.
words which give an emotional response
12
What is the colour blue associate in advertising?
peace, loyalty, trust
sunshine, caution, happiness
greed, nature, money
floral, love, feminine
13
What desire is the advert appealing to?
gender
sex
status
authority
14
What does the D in A.I.D.A stand for?
Desire
Do
Destination
Dress
15
What is a logo?
a short catchy phrase
a symbol or image used to represent a company
The specific group an advert is aimed at
a general statement about a product
16
What is the main persuasive technique being used in this advert?
exaggeration
emotive words
celebrity endorsement
facts and statistics
17
What desire is being appealed to in this advert?
sex
status
gender
authority
18
Which force of desire is shown in the advert?
sex
gender
status
authority
19
Why do advertisers use repetition
to get an emotional response
to be short and catchy
to get the words and images to stick in your mind
to make general statements
20
What is emotive language in an advert?
words that give the reader an emotional response.
words that talk directly to the audience
words that are catchy
words that make general statements

Advertising Flashcards | StudBud