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Entrepreneurship Chapter 5.1 Target Market Flashcards | StudBud
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Entrepreneurship Chapter 5.1 Target Market
Entrepreneurship Chapter 5.1 Target Market
9 terms
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StudBud Administration
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14 plays
Target market and marketing mix practice
Flashcards
9 cards
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Practice quiz
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Host live
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Questions
9
Answers
1
Who is(are) Dockers' target market(s)?
15-24 year old women
15-25 year old men
construction workers
executive business professionals
2
How would FLHS market the upcoming Pequot Library book sale geographically?
National
Global
State-wide
Local
3
Which factor does not belong in Psycho-graphic segmentation?
Personality
Lifestyle
Marital Status
Social Class
4
Which of the following is most likely mass marketed?
SAT Prep Books
Mascara
Mercedes Benz
Napkins
5
Which of the following would NOT be part of the target market for the Apple Watch?
Working Adults (25-45)
Senior Citizens
Techies
Business Executives
6
If Starbucks launches a new line of healthy juice, what is their target market?
Customers who visit cafes and are non-caffeine drinkers
people who enjoy staying in a cafe
coffee drinkers
Stakeholders of Starbucks
7
Who is(are) Lucky Charm's target market(s)?
Farmers
Children
Health conscious adults
Universities
8
Who is(are) Walmart's target market(s)
restaurant owners
households wanting luxury
children
households on a tight budget
9
The specific group of people a business aims its marketing efforts towards.
Marketing Mix
Marketing Segmentation
Target Market
Marketing Concept
