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Intro to Business - Chapter 13 Flashcards | StudBud
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Intro to Business - Chapter 13
Intro to Business - Chapter 13
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#Marketing in Today's World #A review of key terms in Chapter 13 Business Essentials
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What is a break even point?
When sales and costs are equal
When consumers like the product
When sales exceed costs
When costs exceed sales
2
Demographics
facts about your family
facts about the population
facts about the school
facts about the product or service
3
There are how many functions of marketing?
7
1002
3
10
4
Which is a part of marketing mix?
product
produce
pair
point
5
What is market segmentation
division of market into groups who have same needs/traits
gathering/analysis on size, location,makeup of market
putting all the same products in the same area
determining wants and needs of customers
6
What is the last step in product marketing?
generate ideas
screen ideas
introduce the product
evaluate customer acceptance
7
What is a market?
a group of customers who share common wants and needs
a group of consumers that can purchase products
a group of students in the same class
a group of people who live together
8
Does aware mean to be well informed?
no
yes
9
How do the Chinese shake hands?
With two hands
With their left hands
They refuse to shake hands
By bowing and touching hands
10
What is gender?
product/service
examine/record
tangible/concrete
male/female
11
Is strategy to examine and record?
yes
no
12
How many components to marketing mix?
2
4
6
8
13
What is a test market?
offer a product in a limited market for a limited time
offer goods and services to everyone
an open air place to take lots of tests
offer a product in a limited market
14
Which is a function of marketing?
gender
financing
survey
pathway
15
Direct distribution is when a product goes directly to the consumer?
no
yes
16
Does potential mean a specific place in the market?
yes
no
17
What is indirect distribution?
a service that involves a test market
involves one or more intermediaries
division of a market for a product
sold directly to the consumer
18
What is another name for the 4 p's?
relationship marketing
market segmentation
target marketing
marketing mix
19
How many steps to product development?
3
7
5
9
20
What is the definition of crucial?
very important
a specialty design
a type of pastry
to crush something
