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Duplicate of Unit 9 Marketing (Exeter College BTEC Level 2 Business 2016) Flashcards | StudBud

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What does competitive advantage mean?

which of the customer or consumer buys the product?

Duplicate of Unit 9 Marketing (Exeter College BTEC Level 2 Business 2016)

12 terms·StudBud Administration·9 plays

A quiz designed by BTEC Business Level 2 Certificate students to recap on key concepts covered so far (A.1- B.2) #BTEC #Business #Marketing

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Questions 12

Answers

1
which of the customer or consumer buys the product?
customer
consumer
2
What does competitive advantage mean?
the actions necessary to achieve the aims by the business
adv'tage gained by offering superior goods than competitors
3
What is a niche market?
designed for everyone
designed for specific people
4
What is a market segment?
a section of the market with common characteristics
the customer that the business aims to supply
when a customer need is not being met by existing products
the section of the market the business aims to supply
5
What is a SWOT analysis?
strength weakness operation
strength weakness opportunities threats
strengths weak opportunities tree
6
What does B2B stand for?
Buseness 2 business,
Buseness 2 business,
Buseness 2 business,
Buseness 2 business,
7
Which one of these is a component of a brand?
Shapes
Sizes
Symbols
Branding
8
What is quantative data?
data obtained from customers
involves numbers
words/opinions
data obtained from customers
9
What is primary data?
Libraries
Books
Questionnaires
10
What are the actions necessary to achieve the aims of a business?
Corporate objectives
Target customer
Competitive advantage
11
Qualitative data?
Threats
Figures
Peoples views
12
Who can buy capital goods?
Business
Customer
Consumer