Product Branding in Sports & Entertainment

This is done when a company sees an opportunity for growth 

Businesses want to associate their brands with popular sports, star athletes, & famous entertainment celebrities.

There is almost nothing that you can do to shape your personal brand 

In the 1990’s NASCAR attempted to reposition its product to appeal to a more diverse target market in CA and Las Vegas

This is the marketing strategy used to identify and differentiate a product, a service, or a company from competitors 

Our perception of a celebrity or a professional athlete is important because

Most celebrities work diligently to shape their personal brand and public image. 

Good Ole’ Rocky Top” is a popular song that is associated with a sports team. This is a:

When employees at a Walt Disney theme park interact with customers this interaction is exceptionally important because

Selecting a descriptive brand name can help communicate the brand’s promise. 

The Nike company uses its name and a swoosh mark to identify its products. This is a:

College coaches & future employers will check social media accounts of potential recruits & employees. What can you do?

This is an attempt to change the perception of the brand or the product in the minds of customers.

The Nike company uses the phrase Just do itto identify its products. This is a: 

This is a name, term, design, or symbol, or a combination of these, that identifies a business or organization. 

This is the physical container or wrapping for the product

Rebranding is the process of reselling an existing product to former customers 

Which of the following is a FALSE statement about sports mascots? 

This can be a drawing, a photo, a symbol, or a computer-generated image. It will be unique and distinctive

This is a short catchy phrase that identifies important elements of the business and the brand. AKA- the tagline.

In 2001, the Apple Computer Company decided to drop the word “computer” from its name. This is an example of a:

In 2018 the Miss America pageant announced that it would drop the swimsuit part of its pageant

These are the opportunities a business has to connect with customers and reinforce the brand image

Employers WILL check the social media accounts of job applicants.

These products are produced without a recognizable name. They are not promoted & are less expensive than other brands.

Which of the following is a FALSE statement about the product’s packaging?

Nationwide is on Your Side” is a tagline that has been set to music. This is a: 

Which of the following is a FALSE statement about logos?

AT&T paid Mark Wahlberg, one of the most successful actors, more than $10 million for endorsing their Direct TV brand.

This will often have human characteristics and will serve as a visual image of the brand

Associating brands with a star athlete will encourage customers to transfer emotional attachment from athlete to brand.

Which of the following is a correct statement about brands?

These products and brands are usually created by a large retailer to be sold exclusively in their stores.

The Jolly Green Giant, Colonel Sanders, and Ralph Lauren’s mounted polo player are examples of: 

Air Jordan 6 Retro Pinnacle Metallic gold basketball shoes come with a gold foil interior & a removable gold thank you

The Walt Disney Company uses the slogan “Where Dreams Come True” to communicate

A generic brand/product will use expensive packaging & labeling to communicate high cost & high quality to the customer.

Celebrities and star athletes are:

Which of the following is a correct statement about private brands? 

Nike’s Air Jordan basketball shoes have a high perceived value by the customer.