Intro to marketing exam 2

Many concepts in consumer behavior are borrowed from psychology

According to the BCG matrix, a cash cow product is one that has high growth and high market share

Consumer behavior focuses on how consumers think, feel, and behave when it comes to consuming.

Product development is the idea of creating a new product aimed at a new market

According to the BCG matrix concept, a star product should not receive more funds for further development

In a SWOT analysis, opportunities and threats are typically external to the organization

According to Maslow's theory, all people are trying to satisfy all five types of needs all the time

In marketing, segmentation and positioning refer to the same general idea

An attitude comprises of a behavior performed by an individual

Self-concept theory has useful applications in the beauty care and fitness center industries