SOC 142 Quiz 3

Question 1

Which of the following constrain the kind of movies that get made?

Accepted Answer

Technical Constraints, Cultural Conventions, Gatekeepers, Legal Constraints

Question 2

Flops can be transformed in to hits in the secondary market

Accepted Answer

True

Question 3

Simulations are all of the following EXCEPT

Accepted Answer

neutral

Question 4

What is entrepreneurial labor?

Accepted Answer

People who work on contract basis

Question 5

Who are cultural univores?

Accepted Answer

People with narrow cultural tolerance

Question 6

What was the Payola scandal about?

Accepted Answer

Record companies paying radio stations to play their songs

Question 7

Harry Potter reinforces the divide between the rich and poor- the rich hve access the poor dont

Accepted Answer

Conflict

Question 8

Which of the following is an example of a surrogate consumer?

Accepted Answer

The book reviewer at the New York Times, A person reviewing for Vine Voice on Amazon, A reader reviewing a book on Goodreads, A movie reviewer reviewing a movie

Question 9

Media conglomerates that own a variety of media use each other to advertise their products.

Accepted Answer

Synergy

Question 10

From the spice trade ex. we know that the rich risked their wealth. What did the poor risk?

Accepted Answer

Their lives

Question 11

Diversity is a characteristic of urbanism. Diversity can

Accepted Answer

bolster intensity among dense populations, be a unifying factor, be a dividing factor, ensure variety among subcultures

Question 12

Which of the following is an example of a secondary market?

Accepted Answer

A movie that didn't do too well making its way to television

Question 13

According to Ian Eng, one must not equate being active in popular culture as having control.

Accepted Answer

True

Question 14

In entrepreneurial labor, who takes on the risk?

Accepted Answer

The employee

Question 15

One way to minimize risk in media industries is called

Accepted Answer

Overproduction

Question 16

According to chapter 6, media is an industry driven by creativity.

Accepted Answer

False

Question 17

Who are the countless people that produce pop culture?

Accepted Answer

The set designer for a music video, The CEO of a media company, A lawyer at a modeling agency, An author

Question 18

What is an output boundary?

Accepted Answer

The filter one must travel through to reach the audience

Question 19

All are advantages of cultural conventions EXCEPT

Accepted Answer

Makes collaborative action difficult

Question 20

Certain television shows, esp. episodic ones like CSI, are created for syndication

Accepted Answer

True

Question 21

People that connect artists and firm are called

Accepted Answer

Boundary Spanners

Question 22

Sequels/Prequels/Spinoffs/Remakes are examples of

Accepted Answer

Media industries minimizing risk

Question 23

Not fitting into a genre can make marketing and salability of a media product easy

Accepted Answer

False

Question 24

Human beings have never liked risk- that's how we got to where we are- by running away from it!

Accepted Answer

False

Question 25

The attitude of 'if it ain't broken' applied to which element of pop culture which persists

Accepted Answer

The length of pop songs

Question 26

British New Wave music was extremely popular in the 80's in the US because

Accepted Answer

MTV had no other music videos to turn to

Question 27

This is the filter that must be breached before groomed talent can make it to the public.

Accepted Answer

Output boundary

Question 28

Crime produces innovation.

Accepted Answer

True

Question 29

What is one innovation which can be attributed to the success of Harry Potter?

Accepted Answer

A children's book bestsellers list was introduced

Question 30

This is a filter that must be breached by the talent pool- the 1st step to become a star.

Accepted Answer

Input Boundary

Question 31

According to Adorno and Horkheimer, people are unquestioning recipients of pop culture.

Accepted Answer

True

Question 32

Which of the following is NOT one of the sociological realities which influence pop culture?

Accepted Answer

Financial realities

Question 33

For something to be called risky, which conditions must exist?

Accepted Answer

Outcome has to provide some utility, The outcome must be uncertain

Question 34

____ is the incubator to the nation's greatest achievements in homegrown art and music.

Accepted Answer

New York City, New York

Question 35

Acc.g to text certain "American" characters were created 2 entice the public 2 buy Amrcan books

Accepted Answer

True

Question 36

Why is pop culture the hallmark of civilization?

Accepted Answer

Society and culture are complex and stratified, All people aren't growing food and so have time to make pop

Question 37

The law can influence what types of pop culture get made.

Accepted Answer

True

Question 38

HP has unique symbols such as the lightning scar and the deathly hallows which mean something.

Accepted Answer

Interactionist

Question 39

All of the following are characteristics of urbanism EXCEPT

Accepted Answer

Degree of human homogeneity

Question 40

According to Durkheim, which of the following is NOT a function of crime?

Accepted Answer

Crime helps us vent our animalistic feelings

Question 41

Pop culture can lead to positive social change.

Accepted Answer

True

Question 42

All of the following are ways of minimizing risk

Accepted Answer

Overproduction, Sticking to a particular genre, Adhering to cultural conventions

Question 43

Fred Schroeder said all of the following about pop culture EXCEPT

Accepted Answer

Pop culture is considered a particularly European construct

Question 44

Jumping off of Half Dome in Yosemite without any ropes is classified as risk.

Accepted Answer

False

Question 45

Pop culture is a solitary activity. The more you starve & isolate yourself the better your art.

Accepted Answer

False

Question 46

According to the NYU School of Business, risk is a combination of danger and

Accepted Answer

opportunity

Question 47

How did record companies get around the ban on paying radio stations to play their music?

Accepted Answer

They hired independent record promoters

Question 48

According to Fred Schroeder, ancient Egypt had pop culture because

Accepted Answer

They mass produced funerary statues

Question 49

Alternative opportunities to get profit from a cultural product beyond its original format

Accepted Answer

Secondary Market

Question 50

These are people whose job it is to make decisions for you on products & disseminate that info.

Accepted Answer

Surrogate Consumers

Question 51

Taken for granted rules and agreed upon assumptions are called

Accepted Answer

Cultural Conventions

Question 52

According to chapter 6, all hits are NOT flukes.

Accepted Answer

False

Question 53

How does pop culture create and establish social boundaries?

Accepted Answer

It creates groups- these unify us- this establishes boundari, Our likes categorize us & this establishes boundaries, Our dislikes categorize us & this establishes boundaries, It creates groups- these divide us- this establishes boundar

Question 54

Overproduction allows for the production of products which would otherwise not have been made

Accepted Answer

True

Question 55

Which of the following is a popular trend when minimization of risk is the goal of media indst?

Accepted Answer

Reality TV, Entrepreneurial labor

Question 56

What example did we use in class for entrepreneurial labor?

Accepted Answer

Fashion models

Question 57

How does Harry Potter define social boundaries?

Accepted Answer

Helps define what religious conservatism is, The controversy over witchcraft defines which grp u belng to, Helps define what spiritual liberalism is, By emphasizing what is & is not academic reading material

Question 58

Cultural conventions can be greeted with derision (elephant poop Mary) or acceptance (LadyGaga)

Accepted Answer

True

Question 59

Sequels/Prequels/Spinoffs/Remakes are great at minimizing risk because

Accepted Answer

Lend themselves to merchandizing, They may come with a readymade audience, Production apparatus may already be in place, They may come with marketing already in place

Question 60

According to the Ppt, elites use ____ as cultural capital.

Accepted Answer

cultural tolerance or broad cultural tastes

Question 61

Who gave us the concept of cultural univores?

Accepted Answer

Bethany Bryson

Question 62

These people/organizations select and disseminate what information gets to you

Accepted Answer

Gatekeepers

Question 63

Video games are a unique art form because

Accepted Answer

both the creator and player are artists

Question 64

According to the video games and embodiment article, we think in simulations.

Accepted Answer

True

SOC 142 Quiz 3

Questions 65

SOC 142 Quiz 3

Questions 65