Promotion and Licensing in Sports & Entertainment Marketing

A trademark registration may remain in force:

Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.

When the period of copyright protection has ended the creative work enters the:

A deck of playing cards featuring the University of Arkansas’s red razorback is an example of:

The term given to the theft of any copyrighted material; music, movies, and software:

Form of communication through which one industry relies on another to promote its product.

Star Wars was purchased in 2012 by this entertainment conglomerate:

Publicity can be positive or negative.

A device that legally identifies ownership of a registered brand or trade name:

The unique works of writers, artists, and musicians that can be protected under copyright laws.

This is the specific programing or publication selected for the advertising message:

The use of merchandise as promotional tools to generate income and promote the movie:

Communication used by a company to inform, persuade, or remind people about its products.

The band Aerosmith has made more money from royalties off Guitar Hero than from its albums.

This government agency protects consumers from deceptive business practices.

When selecting an endorser, the business does NOT want:

This entertainment company was also purchased by the Walt Disney Company:

A copyright is typically a name, word, phrase, logo, symbol, design, image, or a combination.

Endorsements are promotional tools and not a form of sponsorship.

Underwriting/supporting an event to gain positive association for the brand with the event:

This is the legal protection of a creator’s intellectual property or products:

Thousands of people are being sued for the illegal downloading of copyrighted material.

When it comes to endorsements, consumers:

The owners of Gatorade paid this to be an official marketing partner of the NFL:

What is the most important tactic to remember when responding to negative publicity?

A person's public expression of approval or support for a product or service.

Heineken spent $45 million on advertising for the James Bond movie:

The unique works of writers, artists, and musicians that can be protected under copyright laws.

Books that have passed into the public domain are:

Disney wanted to purchase Star Wars because of its vast amount of intellectual property. 

This is the free mention of a product or company in the media

The ownership of intellectual property ends with the death of the celebrity.

Products endorsed by celebrities are purchased more often than those that are not endorsed.

This is the format used for promotion, such as broadcast, print, outdoor or electronic.

A paid endorser is not required to continue using the product if it is changed.

Activities that promote the positive image of the company, its products, or celebrities.

Many items were sold featuring the characters from the movie The Avengers. This is an example

This is a good or service that legally uses a logo or image owned by another company or person.

This celebrity endorses 75 percent of all basketball shoes sold in the U.S.: