MC 101 Final Pt. 1

Using a word that people do not understand could insert ______ in your message.

The rule that says you can’t come into class and interrupt me with a bullhorn:

What's 'noise?'

Did WWII delay the development of TV in the U.S.?

The bigger the news, the bigger the news value of:

It’s news because it happened to a Kardashian or Trump:

It's the best defense in a libel lawsuit:

The film industry 'policed' its content from the 1930s-50s with____:

Ethicists say we shouldn’t treat people as these:

It’s the brow type of media content you’d find in People magazine:

When society changed from an oral culture to a print culture, what did that allow people to do?

Stuff that happens now is bigger news than what happened a long time ago:

Ethical = legal

That movie might not be good for others, but I can handle it.

Neil Postman's book, "Amusing Ourselves to Death," says that images make assertions.

Oligopoly?

Every place on the Web is found by this, abbreviate as URL:

What does cultivation theory in mass communication suggest?

Understand what the Federal Communications Commission does.

Name external audience for public relations practitioners:

These are the people who ultimately decide a message’s meaning:

It’s usually not news when people get along. It’s bigger news when there is:

What's cognitive dissonance?

It’s worse than pornography:

Terms for ads hidden inside a show or film:

The "image dissector" led to this mass comm channel:

Sir Mix A Lot likes this, and he cannot lie.

The motion picture industry was best known as a "chemical" medium.

Theories of the Press - top four systems listed in order?

It is the creation of shared meaning:

What medium was the model for early television programming in the U.S.?

This happens when one nation’s media takes over in other nations:

Animal skins you can write on:

Four times of year we don’t have to watch re-runs on network TV:

Hot or cold? TV watching while folding clothes and texting.

This process lets media affect the standards in how people evaluate stuff:

It’s that clanging feelings of having competing thoughts in your head.

This category of speech has the most First Amendment protection:

A corporation's coordination of PR and advertising efforts is:

In the 1400s, his Bibles included more than just words printed using movable type:

True or False – Were the first movies made in Hollywood?

Is it legal to burn the American flag?

What kind of effects do researchers think media messages have on people?

The U.S. government requires that movies be rated.

He created the first ad agency.

This Supreme Court case made it harder for a public figure to win a libel lawsuit:

In what way is mass communication different from other forms of communication?

Through agenda setting, we don’t decide what people think. Instead we decide:

He's well-known for helping invent the World Wide Web:

This theory grows on you if you think the world is more violent than it really is:

Why do film companies use “marketing windows”?

Understand the “long-tail” model.

Does the U.S. government exert more control over newspapers or on-the-air TV stations?

What does the bullet theory propose in mass communication?

Can cable TV companies own any of the content they deliver?

Do companies have control over how others use their brand names?

What is the “global village”?

It's an address on the internet, sort of like a phone number:

Internet is an abbreviation for:

UA can restrict free speech they don't like.

What are middle brow media messages?

Who gets the most speech protection? (in order)

When you know violence on TV doesn't bother YOU - but might bother your neighbor:

How can you defeat a libel suit?

Three Purposes of Mass Communication:

Edison named this invention from the Greek for “to write sound.”

I don't know whether you are paying attention to this. That's an example of a problem with_____:

The idea that a message’s meaning is determined by the channel used to send that message:

Oprah says “You don’t know me. You only think you do.”

Understand the three technological foundations of media.

Understand the context surrounding the Communications Decency Act of 1996.

Hot or cold? Movies.

What's semantic noise?

Be able to list the news values discussed in class.

Hot or cold? Browsing the web on the internet.

The notion that different messages affect different people different ways at different times.

In the 1840s, a group of newspaper saved money by creating this news cooperative:

The Crimson White or other news org chooses not to publish your letter to the editor:

What does the term "agenda setting" refer to in mass communication?

The New York Sun shifted the mass media's revenue base from:

When you only consume media that reinforce your beliefs, you're engaging in this:

Understand the definition of priming.

The 1912 sinking of the Titanic led to what is TODAY known as the Federal_____:

What does CPM stand for?

Do images make assertions?

What are the four types of communication as listed in order in Chapter 1?

What did Marshall McLuhan call the TV-centered society?

The economic model where a few artists sell a lot of music, and many sell a little.