stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEM 2 3.01-3.05 Test Review Flashcards | StudBud
Explore
/
SEM 2 3.01-3.05 Test Review
SEM 2 3.01-3.05 Test Review
30 terms
·
StudBud Administration
·
66 plays
Review for 3.01-3.05 Test
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
5 leaders $8 hr 8 hrs a day 5 days. Benefits 20% wages, supplies $650. Cost person (40 attend)
$64.25
$48.00
$32.25
$56.25
2
Which is an incentive sports organizations often use to sell tickets to large groups?
merchandising
Advertising
Discounts
Publicity
3
Event marketer promotes golf tourn. as a once-in-a-lifetime event to?
Increase advertising costs
Have expansive media coverage
Generate higher ticket prices
obtain more industry support
4
Which is the
least
important factor when selecting a pricing strategy
Competitor price
Location of store
Cost of merchandise
Promotional strategy
5
6000 seat cushions. Sell them $6 each. Cost $4 each. How many cushions to sell to break even?
6000
4000
600
3000
6
A successful preseason booking strategy often involves targeting?
Community organizations
Walk up spectators
Current ticket holders
Occasional attendees
7
Sporting event organizers should consider what when forecasting ticket sales?
the team's performance record
the size of the opponent's stadium
The availability of the press-box space
The television network broadcast rights
8
Primary element of distribution presented to a chamber of commerce to build a sports complex?
Parking spaces
Facilities
Revenues
Amenities
9
Preseason booking strategy-
most
important to consider-timing,target markets and ?
Selling methods
Inventory needs
Security issues
Geographic origin
10
Variable cost $3-Total fixed costs $288000 Product sells for $6. ? products sold to break even
32,000
96,000
4,800
48,000
11
Breakeven point units: total fixed cost, $4000 variable cost each $20, selling price each $100
80 units
500 units
50 units
100 units
12
business bought items for resale (cost $9.32) each. Expenses $1.65 per item. Breakeven price?
$11.26
$11.71
$10.97
$11.92
13
Selling price $430 each. # units to reach breakeven point 2100. Total dollar sales to breakeven
$903,000
$890,000
$985,000
$850,000
14
Sporting event setting ticket prices based on ability to pay-example of what pricing strategy?
Objective
Promotion
Restriction
Motive
15
Sports marketers bundle extra amenities with tickets to perform which action?
Control publicity
Improve coverage
Manage distribution
Increase revenue
16
Team sets ticket prices to increase fan base by 5%. Team set a price objective in conjunction
With contingency
With licensing
With sales
With cost
17
Which is a characteristic or product bundling in the sports or event industry?
Higher quality
Lower quality
Lower prices
higher prices
18
Why do sportswear stores calculate breakeven in units?
How many products they must sell to breakeven
To identify products they should purchase for resale
Which costs are variable and which are fixed
How much profit they will earn after they breakeven
19
Factor considered when setting ticket prices for pro games, considering team's performance ?
Developmental
Ethical
Operational
Situational
20
Expanded bandwidth is changing the face of in-home entertainment by performing?
Eliminating the need for cable hookups
Creating high-definition television
Allowing for delivery of the Internet through TV sets
Improving fiber-optic cable & electrical lines
21
What do sales beyond the breakeven point provide to a business?
Initial markup
Variable-cost margin
Dividends
Profit
22
Which stadium seating arrangements are usually the
least
expensive tickets to purchase?
General Admission
Festival
Reserved
Luxury boxes
23
Cable network that televises college sports games throughtout the country performs?
Franchising
Publicizing
Distributing
Sponsoring
24
Goal to earn income of $12 per ticket after covering expenses. Price objective is based on?
Demand
Volume
Profitability
Competition
25
If a goal is to avoid storing or discarding merchandise, what pricing strategy should be used?
Versioning
Cost plus markup
Close out
Competitive
26
Seating arrangements for price conscious spectators on a first-come, first-served basis
Aisle
Reserved
General Admission
Box
27
Event marketers explain ticketing & seating arrangements to help customers?
Obtain seats they want at the price they want to pay.
Purchase discount tickets from a permanent box office
Select seats that are located near concession stands
Identify the type of sports event that is most appropriate
28
Team increased ticket prices for next season-on winning streak-pricing strategy based on?
what the market will bear
Previous winning potential
Location of the target market
Number of games played
29
An increase in ticket prices is
most
accepted by fans if a sport has which demand for tickets?
Unitary
Inelastic
Elastic
Low
30
Which decision about place that must be made in sports & entertainment marketing is?
Will local or national media be used?
Where will ticke outlets be found?
Should direct mail be sent to ticket holders of last season?
How will fans obtain the schedule of events?