CB benchmark review

Individuals born between 1980 and 1994; also known as Generation Y.

An unexpected purchase based on a strong feeling

Easy recognition of a well-known brand

Data collected for some other purpose and by someone else

An internal state of tension experienced when there is a discrepancy between the actual state and an ideal state

Influence delivered from a marketing agent, for example, advertising, personal selling

Making a selection among options or courses of action

The totality of consumer decisions with respect to the acquisition, consumption, and disposition of goods and services

Buying the same brand repeatedly because of a strong preference for it

A form of marketing research which involves a discussion with a group of 8 to 12 people

The persistence of learning over time, via the storage and retrieval of information, either consciously or unconsciously

The activities and processes for creating, communicating, delivering, and exchanging offerings with value

Specific plan that captures what a brand stands for and how favorably it is viewed.

Information about commercial offerings communicated either by the marketer or by nonmarketing sources

Enduring beliefs about abstract outcomes and behaviors that are good or bad

An inner state of activation that provides energy needed to achieve a goal.

The process by which a consumer comes to own an offering

The perceived difference between an actual and an ideal state

A group of people consumers compare themselves with for information regarding behavior, attitudes, or values.

Evaluation of an object or estimate of the likelihood of an outcome or event