Bandwagon creates the assumption that

Everyone is buying something and so should you

Reward influences us because a

special prize,gift or discount is offered.

Appeal to being environmentally friendly

Makes you feel good as you are helping the environment

Facts are persuasive becuase

they add credibility to your argument ad authority

Testimonials are powerful in advertising because

consumers transfer respect for the celebrity to the product

Makes one feel they are supporting Australia

Location, Location, Location is an example of

rule of 3 which makes an ad memorable

ordinary people using ordinary products

evokes feelings of guilt,shame, horror, worry,joy etc.

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Persuasive Language Revision

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Revision of persuasive language techniques.

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Questions 11

Answers

1
Jargon is when special words or phrases are used in an argument, the effect on the audience is
to use humour
to make the audience feel silly
to impress or confuse.
to teach new words to the audience
2
Bandwagon creates the assumption that
the product is only for pets.
no one is interested in the product
Everyone is buying something and so should you
only rich people use the product
3
Reward influences us because a
special prize,gift or discount is offered.
is always cheap
is based on facts
is the most expensive product
4
Appeal to being environmentally friendly
Makes you feel good as you are helping the environment
is about buying more than you need
is to stop waste
is cheaper
5
Facts are persuasive becuase
they are statements true for everyone
they are a play on words
exaggerate your argument
they add credibility to your argument ad authority
6
Testimonials are powerful in advertising because
consumers transfer respect for the celebrity to the product
The celebrity always uses the product in real life
the celebrity isn't paid any money for the advertisement
the celebrity repeats themselves
7
Appeal to patriotism
is about cheap products
Appeals to sport
there is no need to buy only Australian products
Makes one feel they are supporting Australia
8
This advertisement is an example of
rule of 3
plain folk
emotional appeal
Testimonial
9
Location, Location, Location is an example of
rule of 3 which makes an ad memorable
attack
hyperbole
connotative language
10
Plain folk is
ads that do not feature people
celebrities using products
humorous
ordinary people using ordinary products
11
An emotional appeal
is an attack on the person arguing.
is always based on data
relies on the rule of 3
evokes feelings of guilt,shame, horror, worry,joy etc.

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