ATR 203 FALL 2021

Resellers are distribution channel firms that help the company find customers or make sales to them.

According to the BCG matrix, products with a high market share in a high-growth market are classified as ________.

Marketers now face diverse markets, both at home and abroad, as their operations become more international in scope.

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

Market offerings are limited to physical products.

Technology is a way of life for ________, the largest generational group.

A market is a segment of potential consumers who share a common need or want.

Market penetration means making fewer sales to current customers without changing original products

________ is the art and science of choosing target markets and building profitable relationships with them.

________ are the form human needs take as they are shaped by culture and individual personality.

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

________ markets consist of individuals and households that buy goods and services for personal use.

When backed by buying power, wants become needs.

________ is the study of human populations in terms of size,location,age, gender,race,occupation, and other statistics.

Marketing is primarily concerned with engaging customers and secondarily with managng profitable customer relationships.

According to the five-step model of the marketing process, the first step in marketing is ________.

A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.

Marketing, more than any other business function, deals with ________.

Dividing a market into several sections of customers is known as ________.

In the BCG matrix, ________ refer to low-growth, high-share businesses or products.

________ is the act of obtaining a desired object from someone by offering something in return.

Today, marketing must not be understood in the old sense of ________.

Market offerings include entities such as people, places, information, and ideas.

Suppliers help a company stock and move goods from their points of origin to their destinations.

Consumers' needs and wants are fulfilled through ________.

The approximately 80 million ________ make up the important kids, tweens, and teens markets.

________ are distribution channel firms that help a company find customers or make sales to them.

Both market penetration and market development strategies primarily involve ________.