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UCLA Comm 10 Week 1 Flashcards | StudBud
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UCLA Comm 10 Week 1
UCLA Comm 10 Week 1
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Communication as a Social Science. Professor Suman's Lecture 1
Flashcards
21 cards
F
Practice quiz
P
Host live
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Questions
21
Answers
1
Intervening variables should be...
Controlled for
Treated as the dependent variable
Eliminated
Treated as the independent variable
2
More open-ended surveys produce...
More qualitative data
More data
More quantitative data
Better data
3
How do scientists make sense of their observations?
The observations speak for themselves.
They run a statistical model.
They ask other scientists.
They see how it fits (or not) with a theory.
4
A test that claims to assess intelligence but only consists of standardized physical fitness tasks is...
Reliable but invalid
Unreliable but valid
Neither reliable nor valid
Reliable and valid
5
Conflicting proverbs are an example of...
The complexities of life
The limitations of common sense
The ignorance of the ancients
Co-existing truths
6
Telling the same joke in a different way alters the message...
Treatment
Content
Channel
Code
7
Science presumes the existence of...
Time
Patterns
People
Chaos
8
Order the basic model of communication that was originally designed for the telephone from beginning to end
Source, encoder, message, channel, decoder, receiver
Source, encoder, channel, message, decoder, receiver
Receiver, decoder, channel, message, encoder, source
Source, decoder, message, channel, encoder, receiver
9
This section being held on Zoom is an example of
Mediated interpersonal communication
Mediated small group communication
Unmediated small group communication
Mediated mass communication
10
Nixon recorded his conversations onto many tapes. If he used these tapes while writing a memoir, it would be a case of
Intrapersonal communication
Mass communication
Interpersonal communication
Small group communication
11
The Beatles stopped touring because they couldn't hear themselves play above their screaming fans. This is an example of
Too much external noise
Too high fidelity
Too little internal noise
Too much internal noise
12
This graph was probably made from a(n)...
Experiment
Survey
Case study
Content analysis
13
What question cannot be answered by science?
Why is the Earth warming?
What is the structure of an atom?
What is the best way to structure a society?
What makes someone distrusting of science?
14
Science, especially social sciences, speak in...
Probabilities
Math
Facts
Absolutes
15
Better connected groups may have a ___ numeric cutoff when transitioning from small group to mass communication.
Lower
Higher
(Can't tell from information provided)
About the same
16
A drawback of experiments is that...
All of the above
They have poor control of other variables
They are expensive
They may not always be feasible
17
Languages are an example of a message...
Content
Code
Channel
Treatment
18
Double binds occur when the message ___ clash:
Content & treatment
Code & content
Code & treatment
Channel & treatment
19
What is the unit of analysis?
Country
GDP per capita
Year
Person
20
Order the type of norm from strongest to weakest:
Folkways, mores, taboos
Taboos, mores, folkways
Taboos, folkways, mores
Mores, folkways, taboos
21
The independent variable of an experiment...
Doesn't change
Is the hypothesized cause
Can never be a dependent variable
Is the hypothesized effect
