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Starter - Branding Flashcards | StudBud

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Starter - Branding

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Lesson starter

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Questions 10

Answers

1
Which of the following is a primary reason that businesses use brands:
to identify their product
to charge a higher price
to increase materialism
to reduce expenses
2
Whenever possible, an effective brand name should always be
multiple syllables and flashy
unrelated to product features
related to other brands
short and memorable
3
Which of the following is an advantage of a family brand?
unrelated products are negotiable
sellers need less shelf space
new products are easier to introduce
new products are not tied to company image
4
Names, terms, symbols, or designs that identify products are called
generic terms
product lines
trade names
product brands
5
Why do businesses want customers to demonstrate brand insistence for them?
Businesses will not have to market themselves.
Customers will pick their brand in a test 95% of the time.
Customers will bypass other brands and buy their loyal brand
Their touch points pretty much take care of themselves.
6
The actions a business takes with a brand in order to accomplish its goals are referred to as?
market share
brand positioning
multinational marketing
brand strategies
7
A company adding a new product to its brand is an example of
co-branding
brand positioning
brand extension
brand licensing
8
Churchill the Nodding Dog, Ronald McDonald, and Aleksandr Orlov (Meerkat) are examples of
trade names
trade characters
product brands
private brands
9
USP stand for
United's Star Player
Under Selling Price
Unique Selling Price
Unique Selling Point
10
Which of the following is an example of a trade name?
Ford
501 Jeans
Diet Coke
Ford Mustang