AIRC 4420 Trivia 1

The Public Relations Department controls the message

Public Relations is considered an Advertising Tool

The News Watch Assignment is worth 45% of your final grade

Benchmarking is comparing something with an external criteria

Edward Bernays was the first to apply psychological principles to influence public opinion

PT Barnum is known as the Father of modern American Public Relations

Audience members can belong to more than one special interest group

Public Relations should practice the art of spin

Public Relations principles apply to individuals as well as corporations

Edward Bernays is associated with the term propaganda

Edward Bernays is remembered for inventing Bernays Sauce

An advantage that advertising has over public relations is control over the message

PT Barnum was known for elaborate hoaxes

Ivy Lee is known as the "Father" of Advertising for his ability to spin a story

Cover up, distortion and subterfuge are the antithesis of good public relations practices

Marketing sells a product or service, while PR sells an organization

Like organizations, individuals take time to build trust

Special Interest groups are too small and don't have influence over corporations

Good Public Relations practices can be banked against future problems

Effective Public Relations are more expensive than advertising

A Page Principle is "realize that a company's true character is expressed by its people"

Public Relations applies only to corporate entities

Effective Public Relations practices are based on effective two-way communication