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Sports Marketing Final Review
Sports Marketing Final Review
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Review for Final Exam in Sports Marketing.
Flashcards
77 cards
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Practice quiz
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Host live
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Questions
77
Answers
1
Personal selling is appropriate for
complex products that need explanation
expensive products
all of the above
products with small markets
2
Costs of sports and entertainment events include
high salaries
promotion for events
facilities
all of the above
3
What team is NOT left in the NHL Playoffs?
Chicago Blackhawks
Washington Capitals
Anaheim Ducks
4
___ most prestigious of the entrtainmnt awards givn by Acadmy of Motion Picture Arts & Sciencs
Emmy's
Oscars
Tony's
Grammy's
5
I look forward to summer the most for ________________.
sleep
nothing
sports
vacation
6
A quantitative measurement
loyalty of consumers to a brand
is subjective and depends on interpretation
provides information in terms of numbers or percentages
both b and c
7
The first step for developing a promotional plan is to
develop a promotional budget
select the promotional mix
identify the target customers
set promotional goals
8
segmentation divides markets into physical locations, East, North, South, West regions of US
Behavioral-based
Psychographic
Demographic
Geographic
9
Radio
all of the above
unique place in minds& hearts of sports fans, music lovers
is an audio media form of communication
requires inexpensive equipment and is readily available
10
The greatest reason for being in business is
the lack of competition
the tax write off
the challenge
profit motive
11
Information gathered through marketing research can be very valuable to businesses after it is
stored
all of the above
analyzed
collected
12
Ticket brokers
work in an illegal profession
are the same as ticket scalpers
only sell tickets through the Internet
obtain the best tickets to sporting events
13
What is the final step for marketing research?
develop the process for data collection
implement and evaluate the results
analyze current conditions
collect the data
14
Which of the following is not a stage of brand recognition?
introduction
rejection
preference
recognition
15
Online music stores use a technique where users recommend songs to their peers. This is _____.
customer feedback
promotion
customer referral
social networking
16
__________ is an example of a product enhancement for a new automobile.
Heated seats
AM/FM radio
10,000-mile warranty
all of the above
17
Which of the following is not true about trade shows?
They showcase new products and services.
They are not as popular as they used to be.
They are profitable for companies in different industries.
They are major events for people in a related industry.
18
All of the following are forms of promotion except
newspaper advertisements
television commercials
in-stadium advertising
government regulations
19
Purchases based upon careful thought and sound reasoning are __________ purchases.
patronage
emotional
rational
values-based
20
We have changed seats _____ times in this class.
10
1
3
5
21
Telemarketing is
frequently used to survey consumers
an effective sales strategy
annoying to many consumers
all of the above
22
__________ are surveys of people’s opinions.
Samples
Cookies
Tests
Polls
23
Which of the following is not a good strategy to obtain tickets for a highly demanded event?
look for special presales at online fan clubs
check venues site for a few days after the concert sells out
wait in line when tickets go on sale
buy over the Internet
24
The first step for marketing research is to
analyze current conditions
collect the data
analyze and report the data
discover and define the problem
25
__________ are physical features that can be seen and felt.
Product enhancements
Product extensions
Tangible parts
Intangible parts
26
Live entertainment performances
are inexpensive to produce
are the most appealing form of entertainment
generate a large amount of revenue
do not require special venues
27
Amateur athletes
cannot have physical challenges
must be young, healthy, and strong
play for enjoyment and challenge
play for pay
28
What is Ms. Yates' favorite football team?
Redskins
Cowboys
Steelers
Ravens
29
The current record the Washington Nationals is _________.
27-12
32-7
17-22
22-17
30
Profit is ______________.
the amount of money remaining after income is paid
Amount of money remaining from revenues after expenses paid
none of the above
revenue plus expenses
31
Emotional purchases are more likely not to occur when
individuals are attending their favorite concert
watching a college football rivalry and team is winning
fans are given the opportunity to attend the Super Bowl
individuals are shopping for groceries on a tight budget
32
Bringing a new professional team to a major city is an example of
a controllable risk
a speculative risk
an uncontrollable risk
an insurable risk
33
Ticket scalpers
sell tickets for inflated prices
legally sell tickets to major sporting events
both a and c
are illegal in many states
34
What is your favorite part of this class?
Ms. Yates
Discussion Board Questions
Nothing
The content
35
Entertainment awards are an important form of
product/service planning
information management
publicity
distribution
36
Recruiting young athletes
is expensive business
is related to the economic concept of supply and demand
can become a competition btwn college and professional teams
all of the above
37
The amount of satisfaction that people believe they receive from the entertainment is _____.
economic utility
place utility
form utility
time utility
38
Gathering and using information about customers to improve business decision making involves
promotion
product/service management
marketing-information management
distribution
39
Realization of one’s self potential is referred to as the __need in Maslow’s Hierarchy of Needs
physiological
self-actualization
security
self-esteem
40
Ms. Yates' man friend's name is ____________.
Jason
Nick
Scott
Adam
41
The host city for a Super Bowl must
have a mild climate during the winter
be near a major airport
both a and b
have an adequate number of hotel rooms for fans and media
42
Marketing involves
maintenance of exchange relationships
satisfaction for businesses and customers
creation of satisfying exchange relationships
all of the above
43
Microeconomics
the relationships between individual consumers & producer
studies behavior of an entire group
not used in the planning of sports and entertainment events
studies the behavior of an entire economy
44
The study of economics of the entire society is referred to as _________________.
social economics
microeconomics
economic utility
macroeconomics
45
Companies sponsor an event
to enhance their image
to enter new markets or a niche market
to increase sales and profits
all of the above
46
Cold calling
requires salespeople to know their customers’ needs
is conducted through telemarketing
involves contacting specific customers
takes place after researching customers who are contacted
47
During demonstration, the sales associate should not
highlight the benefits of the product
discuss the product’s features
address the needs of the customer
ask the customer to make the purchase
48
The bottom line for college sports is
profit
strong ethics
winning
high graduation rate
49
________ research includes reports of other completed research used to help define the problem.
Descriptive
Exploratory
Desk
Causal
50
Secondary data
is obtained for the first time
is collected through consumer surveys
is collected by observing consumer behavior
has already been collected for some other purpose
51
Which of the following is not a requirement for a city wanting a professional football team?
requires funds to subsidize the new team
frequently requires the support of voters
must have a large potential customer base
requires a population of at least one million people
52
Forecasting involves
predicting costs and revenue
purchasing and promotion
planning, distribution, price and advertising
pricing and ticket sales
53
Risk retention involves
buying insurance
assuming the cost of an uninsurable risk
stopping the activity that involves risk of loss
the possibility of loss or gain
54
The number one movie in the box office from this past weekend was ______.
Hot Pursuit
Pitch Perfect 2
Avengers
Mad Max
55
Which of the following is not an example of follow-up with the customer?
demonstrating a product
customer survey following the sale
personal thank you note sent to the customer
telephone call after the sale
56
U.S. football is well suited for being broadcast on television because
each football play lasts for a short period of time
there are so many time outs during the game
it has continuous activity
each football play lasts for a long period of time
57
Ethical research
is frequently used to disguise a sales tactic
both a and c
is biased research
respects confidentiality
58
Can Money Buy You Happiness?
DEFINITELY NOT
Yes
No
Depends
59
Who has the best looking hair in the classroom?
Molly
Brandon
Austin
Grayson
60
Collecting and sorting data
all of the above
becomes easier using spreadsheet database software programs
is tedious work
is time consuming
61
Which of the following is not a step in the sales process?
customer objections
demonstration
approach
follow-up
62
__________ is the possibility of financial gain, loss, or personal injury.
Risk
Insurance
Risk Transfer
Liability
63
small data file that is placed on hard drive of web site visitor that collects and reports data
sample
cookie
icon
spam
64
All of the following are examples of product extensions except
guarantees
warranties
personal information CDs
upgraded materials
65
Businesses want celebrity endorsers
whom consumers know
who present few risks
who have positive, charismatic, trustworthy images
all of the above
66
The __________ shows assets, liabilities, and net worth.
purchase journal
income sheet
balance sheet
check register
67
Marketing is the creation and maintenance of
financial resources
satisfying exchange relationships
a favorable image
sales
68
A __________ is the legal protection of words and symbols used by a company.
copyright
license
brand
trademark
69
Ethical behavior involves
acting in a mature, responsible manner
always making decisions that produce the greatest $ profit
all of the above
making easy routine decisions
70
The first step in marketing a product is to determine
who specifically the customer is for the product
what quantity of the product should be produced
who the competition is in the marketplace
how the product will be advertised and promoted
71
The NCAA
dictates the dollar limits that colleges can pay coaches
regulates college athletics
can put teams on probation
both a and c
72
The first stage of brand recognition is
nonrecognition
insistence
preference
rejection
73
Research is conducted by an indpndnt company, then offered for sale to everyone in an industry.
Primary
Client-side
Syndicated
Secondary
74
Decision making for most companies is mainly based on
a great amount of luck
gut feeling only
marketing research only
combination of gut-feeling, intuition and marketing research
75
How many awards did Taylor Swift win Sunday night at the Billboard Music Awards?
8
5
15
2
76
The marketing concept
focuses attention on maximizing profit
focuses attention on satisfying customer needs
both a and c
satisfying exchange relationships btwn consumer and producer
77
Price points
the range of prices charged for a category of merchandise
are bonuses received for purchasing certain products
are used for psychological pricing
are the lowest prices charged for merchandise
