What is guerrilla marketing?

interactive methods of product promotion

Why can personal selling be more persuasive than advertising?

Products are modified to suit the customer

What is a niche market?

a very small segment of the total market

What is ethical consumerism?

Buying that is not harmful to the environment or society

What act protects consumers from false and misleading advertising?

The Competition and Consumer Act 2010 (Cwlth)

any free news story about a business' products

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Promoting and Selling

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Questions 18

Answers

1
Using a celebrity or sportsperson to promote a product is called:
Mass Marketing
Celebrity Endorsement
Celebrity Review
Shameless Self Promotion
2
What is advertising?
methods used to inform and persuade customers
an individual's desire to constantly acquire possessions
a set of principals of right and wrong behaviour
a paid, non-personal message
3
Which form of advertising would you choose for a pair of Nike shoes?
personal selling
promoting
public relations
advertising
4
How much does Australian business spend on advertising each year?
$150 Million
$10 Million
$25 Billion
$13 Billion
5
What product is frequently promoted as a female only product?
perfume
power tools
collone
aftershave
6
What is guerrilla marketing?
Bright and eye catching advertising
Billboards and posters
interactive methods of product promotion
Cinema advertising
7
Which of the following does not reflect gender in advertising?
Colour
Price
Brand
Shape
8
What is the role of promotion?
to save money
to have fun
to get food
to persuade consumers
9
Why can personal selling be more persuasive than advertising?
The customers buys a product to get rid of the seller
Products are modified to suit the customer
The seller gets into your mind
Consumers feel pressured to purchase
10
What are different types of advertising?
Commercials
All of the above
Radio
Special Events
11
What is a niche market?
a very small segment of the total market
occurs when the total market is subdivided
the name of a company
an agreement
12
What is this an example of?
Celebrity Endorsment
Publicity
Product Placement
Personal Shopping
13
What is ethical consumerism?
the creation of a product image compared with other products
FairTrade
An alternative method of trade that promotes sustainability
Buying that is not harmful to the environment or society
14
Which of the following companies uses guerrilla marketing to advertise its products?
Spotlight
McDonalds
KFC
FedEx
15
How many different types of Coca Cola are there?
2,372
4,781
4,000
3,500
16
What act protects consumers from false and misleading advertising?
The Competition and Consumer Act 2010 (Cwlth)
Consumer Discrimination Act 1992 (Cwlth)
Financial Services Act 2001 (Cwlth)
Fair Trading Act 1987 (NSW)
17
What is publicity?
The use of activities as a direct inducement to customers
When celebrities express their support for a product
any free news story about a business' products
promoting a product by associating it with a specific event
18
What is not an example of social media advertising?
Instragram
Twitter
Facebook
Google

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