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Milady Ch 10 FO The Beauty Business Flashcards | StudBud
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Milady Ch 10 FO The Beauty Business
Milady Ch 10 FO The Beauty Business
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Questions
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Answers
1
Which of the following is built into most booth rental agreements?
self-sufficiency
paid vacation
healthcare benefits
free advertising
2
If a client calls to book w a particular professional on a particular day and time, but it's their day off, you should
Refer the client to another business in the neighborhood
Politely apologize and tell the client you cannot accomodate them
Suggest other times that the professional is available
Call the professional and demand that they come in on their day off
3
How do you best explain being a sole proprietor of a business?
explain that you & a partner each invested half of the capital to open
you are in charge of your own booth & pay the owner a monthly rental fee
you alone manage & assume all expenses and profits
it is controlled by a small number of stockholders
4
When choosing to open your own business, what is the 1st objective?
determining the long-range goals of the business
Choosing a business name
determining the feasibility of the business
choosing a business location
5
What state is it not legal for booth rental
California
Florida
Pennsylvania
New York
6
When describing key influences of business like varied services & their quality you are making your mission statement.
True
False
7
What is MOST likely the best business model if you want to be in charge of making the rules & handle all duties?
franchise
sole proprietorship
partnership
corporation
8
Which types of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?
single franchise
partnership
sole proprietorship
corporation
9
Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?
0,005
0,15
0,5
0,75
10
The biggest advantage of booth rental is you don't need to adhere to state laws or regulations
False
True
11
Which part of the business plan outline all of the research obtained regarding the clients your business will target?
mission statement
marketing plan
organizational plan
vision statement
12
Which is essential set of benchmarks that, once achieved, helps you to realize your mission and vision?
policies
objectives
goals
statements
13
In addition to the artistic aspects of the beauty industry you need a keen business knowledge because...
it will help manage your professional finances and business practices
like all beauty pros, you must become a business owner
entrepreneurship is an essential part of a beauty and wellness center
renting a booth is the same as owning a business
14
You will want to base your business location on how many cars drive by per hour on average
False
True
15
Taking care of your clients will guarantee that you will stay in business
False
True
16
The key duty of receptionists is ____.
greeting clientele at the door
booking appointments
answering the phone
assisting stylists with their work
17
Why will you need to purchase insurance when you open your own business?
It protects the public against auto mishaps in front of your store
It protects you against malpractice suits
It protects your clientele against falls and accidents
It protects your staff against compensation loss for sick days
18
In order to increase new business with viral marketing, you should
buy expensive TV ad spots
rent more booths or stations to new beauty pros
create glitzy ad pieces and mail out
engage in more social media campaigns
19
What is the primary concern when planning & constructing the best physical layout for the business you envision?
maximum efficiency
maximum profitablity
stylistic aesthetics
your competitor's layout
20
Which BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
word-of-mouth
social media usage
advertising
viral marketing
21
Which is NOT 1 of the top 3 ways clients find a service provider, according to the PBA?
dissatisfaction with another service provider
advertisements
a convenient location
recommendations or referrals
22
What is the BEST way to market a new business on a small budget?
newspaper ads
direct mailing
TV spots
viral marketing
23
When establishing a new business and brand identity, which should you focus efforts on most?
maintaining regular & loyal clientele
determining the business point of difference
summarizing projected financial statement and analysis
outling employee & management levels & resposibilities
24
In order to run your business efficiently, effectively and best interest of client and employees you would LEAST likely
make payroll obligations a top priority
offer emplyees as many benefits as you can
continuously change & alter your tipping policy
create incentives for the staff to earn more money
25
Marketing is the means for selling and promoting your business
False
True