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Digital Marketing week 3 Flashcards | StudBud

Explore/Digital Marketing week 3

Digital Marketing week 3

10 terms·StudBud Administration·217 plays

Self test Module 4 & 5– Mobile Commerce & Social media and services

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Questions 10

Answers

1
Which of the following is not one of the main elements used in the company social media policy?
Tone of voice
The use of emojis
Rules regarding company or consumer annoucements on some
Rules regarding company assets on social media
2
What are reasons why mobile commerce adoption strongly differ per country?
M-adaptation, M-commerce is not easy, Late retail M-adoption
Mobile adaptation, Mobile commerce is not easy
M-adaptation, M-commerce is not easy, Cultural differences
3
When do people use more their mobiles?
Early evening
Daytime
Prime
Late night
4
Which of the following statements is NOT true?
Desktop commerce is going to disappear
64% of all people will have a phone in 2019.
Traffic and commerce per user continue to increase sharply.
5
What is a KPI?
Key Purchase Indicator
Key Picture Indicator
Key Performance Indicator
Key Progression Indicator
6
Which one of the following is NOT an advantage of social media?
Public problem resolution
Direct engagement with customers
Helps get new customers
Transparency and openness
7
Which of the following CANNOT be considered as an intelligent agent?
Chrome
Alexa
Siri
Google Home
8
What does ROI mean?
Return on Investment
Return on Interest
Return on Implication
Return on Invention
9
What tool is used to measure traffic on your website and various channels?
Google Analytics
Google Insights
Google Adwords
Google Home Voice Assist
10
Which of the following is NOT an opportunity of mobile commerce?
Mobile events
Bar code scanning
Mobile wallet
Augmented reality