EOPA Marketing Management Study Guide

The dictator of  China, makes decision which affect the jobs and living conditions of people

Which of the following is not a type of discount?

Employee's overall attitude, outlook, satisfaction, and confidence in themselves and workplace

Management is important in an organization because it actually

The Factors of Production in an economy are:

What is a free enterprise economy?

Processes/actions a business owner will implement in order to prevent or reduce risk is called

The most common type of business ownership in the U.S. is...

Which intermediary brings buyers & sellers together but doesn't take ownership of the product

What term describes the decision a company makes about different types of products to sell?

Chinyere has decided to mark up the cost of the newest bathing suite line. This an example of:

You are asked to complete a questionnaire at Six Flags about a new ride is an example of 

What type of promo would a company choose in order to raise the image of the company?

What are the major components of sales training program?

Economics: The decision to hire more employees in order to make more products is:

What describes repeat customers to a business because they have been so satisfied with a brand

Marketing has helped consumers by:   Lowering the __________ of goods through competition

The price at which both buyers and sellers agree is known as

Competition usually leads to which of the following?

Matthew decides to sponsor the Annual Cancer Walk in his neighborhood to create publicity

Which intermediary obtains goods in order to sell them directly to consumers?

Demand is the quantity of goods and services that:

In this stage of PLC, advertising is focused on mass markets and building heavy distribution

What type of promo would company choose to reach a mass audience to inform about a new product?

Which of the following is considered a direct competitor of Kroger?

Theft, human error, technological errors, and damages are all a cause of

People in this category are looking for highest prices because their motive is most profit

Effective communication can positively influence an employee's

Marketing has helped consumers by:  _______________ customers about goods and services.

Haiti's economy is based mainly on agricultural products such as coffee. This is considered:

As output of each worker increases...

Which intermediary obtains goods to sell to industrial users?

New Zealand promotes private ownership of businesses where competition drives prices

The marketing function of ____ is used when Mayfield Milk decides how many trucks to use.

In this stage of PLC, sales of product fall and companies cut prices and advertising

You are a cashier at PetSmart, your job duties are also to assist customers.  This is 

In order to motivate salespeople to sell at certain level, management may implement

This type of customer usually requires extensive information before making a decision

Which of the following is considered an indirect competitor of Outback Steakhouse?

Which of the following is most related to the marketing concept?

Which of the following is correct formula for profit?

Trevone purchases a baseball bat for $50. The opportunity cost of his decision is?

Which type of economic system occurs when both the govt & individuals own factors of production

When Apple decides to improve features of the IPOD they have conducted which marketing function

Obtaining the money needed to start and operate a business is a marketing function known as 

In this stage of PLC, sales are at highest and branding is highly important

What customer does not have a particular item to shop for, but if it appeals will purchase it

Supply is the quantity of goods and services that:

Economic Systems: The decision to sell products to high school students who play sports is:

The struggle for customers between 2 or more companies is considered

What type of promotion is used by companies to stimulate sales by offering coupons & giveaways?

In this stage of the product life cycle, sales are low and competition is low