persuasive techniques

uses metaphors, similes, and analogies

Belief that most people are seeking a "good buy"

A kind of speaking or writing that is intended to influence people's actions.

Everyone is doing it!

single element of a product hoping consumers will think this means the product is better than the competing product.

Uses facts, tests, and statistics to make something sound better

statement without detail or evidence. ex: Kroger has the best produce!

uses insulting suggestions to turn people against something

statement in support of a product

Appeals to consumers' desire to be different from everyone else; the opposite of the bandwagon appeal.

words that imply a value judgement, used to persuade a reader without having made a serious argument

make statements so that consumers associate certain ideas and emotions with their product.

statement in the first paragraph that is likely to be agreed with, develop throughout essay with evidence while relating

we may believe a "regular person" more than an intellectual or a highly-paid celebrity

used to suggest a positive meaning without actually really making any guarantee

Creates the impression that you have to act fast.

Associating a something everyone thinks is good to a product

asks a question in which no response is expected.

when a writer appeals to readers' emotions to excite and involve them in the argument

This technique uses people who are highly regarded for their professional knowledge to testify about the product.

Use "because" as a trigger word; it is so powerful for one simple reason. It explains why

the ad claims the product is better, or has more of something, but does not finish the comparison

allows the reader to relate and see the truth in the story, shows your argument is relevant and true

creates a feel-good mood to encourage viewers to buy something

Chooses words that will influence an audience's perception of an item or problem

Overstates how well something works or how important it is.

uses attractive people to sell you something

establishing authority by focusing on main objections others may have, be clear why the reader should still agree

using the speaker's credibility, authority and trustworthiness to support an argument (Why should we believe you?)

provides the reader with a stressful scenario and then offers a helpful solution

shows reader that if they agree with you they will have the opportunity in the future

When a writer tries to persuade the audience based on statistics, facts, and reasons. The process of reasoning

comparing two similar products to make one look better than the other

Product is named several times.

using endorsements from famous people to try to persuade; Mr. Action Hero says, "Vote for X; he's my choice."

appealing to a person's inner desire to be the best

Presents a horrible circumstance and how to avoid it.

Attempting to convince the public that one's views reflect those of the common person

Substitutes agreeable or inoffensive expressions

propaganda technique involving the use of showing one-sided information