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Module 2: Seven Functions of Marketing Flashcards | StudBud
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Module 2: Seven Functions of Marketing
Module 2: Seven Functions of Marketing
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1
The marketing function which involves determining the dollar amounts it will cost customers to buy certain products.
pricing
marketing
break-even analysis
cash discounting
2
The interrelated activities involved in getting producers to consumers are known as marketing __________.
concepts
strategies
research
functions
3
Which of the following marketing functions helps businesses answer the question: "Where will the products be offered?"
channel management
selling
promotion
product/service management
4
An employee helps customers make selections of new items. Which function of marketing is the salesperson performing
distribution
selling
promotion
pricing
5
Your job is to inform consumers about new services being offered, you are involved in what marketing function?
financing
pricing
distribution
promotion
6
Which marketing function helps businesspeople forecast how much will be sold in a given period?
risk management
channel management
promotion
market planning
7
Which marketing function helps a seller determine how much of a product that should be kept in stock?
selling
product/service management
marketing-information management
pricing
8
A business decides to use online ads over print ads. Which marketing function is this?
promotion
channel management
selling
pricing
9
Which of the following statements is true about marketing functions:
Each of the marketing functions is independent of the others.
Some of the marketing functions are much more important than others.
Functions work together to get products from producers to consumers.
The marketing functions are important to producers but not to consumers.
10
What marketing function helps marketers decide to whom to sell?
product/service management
marketing - information managemetn
financing
pricing
11
Which marketing function helps marketers answer the question, "What are we going to produce or sell?"
promotion
selling
product/service management
marketing-information management