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B184 Marketing Review Flashcards | StudBud
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B184 Marketing Review
B184 Marketing Review
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Marketing Concepts
Flashcards
33 cards
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Questions
33
Answers
1
Demographic Information includes........
income level
hair color
height and weight
age
2
Involves finding out information from existing sources
Desk research
Existing research
Field research
Inside research
3
United shows a soldier returning home to his family in a commercial using ..........
Brand Advertising
Comparative Advertising
Persuasive Advertising
Informative Advertising
4
Name the brand
Nike
Tick
Nick
Addidas
5
The product life cycle is...
Something all products go through
Decline Development Maturity Death
Introduction Selling Maturity Decline
Introduction Growth maturity Decline
6
Name that brand
Common Wealth
Olympics
Audi
Microsoft
7
To extend the products life cycle a business could.....
Alter the packaging
Change the product name
Reduce its price
Introduce a new variety
8
Name that brand
Skype
Snapchat
Facebook
Ghost perfume
9
What type of promotion is this?
Product placement
Apps
Price skimming
Internet
10
Name the brand
Starbucks
Books n Beans
Nescafe
Costa
11
What is an example of publicity?
Tom Brady on a billboard drinking your product.
Tom Brady drinking your product in a commercial.
Tom Brady appearing on a TV show drinking your product.
Tom Brady drinking your product during a game.
12
Name that logo
Kodak
Sony
Cannon
Instagram
13
The market can be segmented by
Religion
Age
Income
Gender
14
What does BOGOF stand for?
Buy often get one free
Buy one get one free
Bonus for everyone
Bring one get one free
15
Cutco scissors are the most expensive sold. Cutco is proud of the price due to quality.
Focus is on the product
Focus is on the place
Focus is on the promotion
Focus is on the price
16
A Market led company
Assumes their product is unique
Carries out lots of market research
Has little or no competition for the product
Consumer needs are central to decision making
17
People recognize the Starbucks label worldwide due to .......
Informative Advertising
Brand Advertising
Puffery
Informative Advertising
18
Psychographic segmentation includes.......
shopping local or at large retailers
educational level
urban or rural preference
married or single
19
Factors to be considered when deciding where to locate
Competition
Government incentives
Parking facilities
Suitable infrastructure
20
Amazon Prime and Apple TV put video rental stores out of business because of the....
Place (distribution)
Price
Product
Promotion
21
The marketing Mix is made up of
Product Print Place Promotion
Product Price Place Promotion
Product Price Promotion
Production Price Place Promotion
22
An example of Promotional Pricing is .......
High introductory price, then lower over time
Buy one get one 50% off
Buy one get one free
Low introductory pricing to eliminate competition
23
What type of promotion is this?
BOGOFs
Celebrity endorsement
Product placement
Free samples
24
Splitting the market into different groups is called....
Market share
Customer sharing
Market segmentation
Market splitting
25
Price skimming is often used by companies like...
Tesco
Poundland
Apple
Coca Cola
26
Examples of CHANNELS OF DISTRIBUTION
Manufacturer to wholesaler to retailer to consumer
Sea, rail, road, air
Manufacturer to retailer to consumer
Manufacturer to Consumer
27
Market Share is...
A businesses % of all the sales in the market
Sharing your ideas with the market
Have lots of sales
Where you sell your product
28
Which price is an example of Psychological Pricing?
$19.99
$19.00
$19.25
$19.50
29
A product led company
Assumes that their product is the best on the market
Consumer needs are central to decision making
Changes their product to meet consumer needs
Carries out lots of market research
30
Setting a price initially low to get rid of the competition is called
Destroyer pricing
Price skimming
Psychological pricing
Competition pricing
31
Gatorade offers a new drink priced at 99 cents, then $1.69 later this is an example of .......
Penetration Pricing
Skimming
Bundle Pricing
Promotional Pricing
32
Wendy's says their burgers taste better than Burger King or McDonalds using ......
Comparative Advertising
Informative Advertising
Puffery
Persuasive Advertising
33
£1.99 is an example of
Physical pricing
Market pricing
Psychological pricing
