Persuasive Appeals & Propaganda Techniques Review

The use of images to create positive feelings or ideas in the audience

Stating the same word or phrase multiple times

Verizon has dropped fewer calls than Sprint, making it the cellular company most people choose.

What appeal is this? An argument that attempts to get an emotional response from the reader

Hi, I’m LeBron James, the professional basketball player. I drink Starade everyday for quick and long-lasting energy.”

Everyone is doing it

The use of negative words to talk about the competition

Everyday, average people featured to sell the product

The use of a celebrity or expert to market a product

Shop where everyone else finds the best clothes in the country. Join the parade at Teen-Town Mall.

Giving unreasonable credit to a product for positive results

Don’t vote for Rob Taylor for Mayor. He is unreliable and untrustworthy. He has yet to honor his promises to his people.

Stating that one product is better than the competition

When I want to take my soccer game to the next level, I drink Live and New.

What appeal is this? An argument that appeals to the audience’s morals to do the “right” thing.

What appeal is this? An argument based on facts, statistics, research, or expert opinion.