Incremental innovations are;

Small improvements that helps the firm to compete better over time

Following statement incorrect for incremental innovations EXCEPT:

They helps firms to remain competitive

Degree of innovation determined by the following, EXCEPT:

Products popularity in the market

All the following statements are true EXCEPT?

All the individuals in new product development team are from the same dept.

Many leading firms invest billions of dollars in R&D every year, because;

Develop new and value adding market offers to customers

studbud

MKTG7505 :Tutorial -1 (03-08-21)

12 termsStudBud Administration2,224 plays

MKTG7505

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
Leading technology brands are also the leaders in R&D expenditure
True
False
2
Incremental innovations are;
Changing core technology
Small improvements that helps the firm to compete better over time
Products that are modified in stages
A series of improvements added to the product
3
The following qualify for ‘creative destruction’ EXCEPT
CD player
Oral B electric brush
Netflix
DVD player
4
Business firms expect, and get, a high percentage of their sales and profits from new products.
True
False
5
Following statement incorrect for incremental innovations EXCEPT:
Their newness and value addition is very high
They are high risk high return innovations
They helps firms to remain competitive
Customers find it difficult to understand them
6
New products are limited to significant technological innovations.
False
True
7
Coke vanilla, a vanilla flavoured cola drink is a radical innovation.
False
True
8
Degree of innovation determined by the following, EXCEPT:
Degree of newness
Degree of value addition
Both newness and value addition
Products popularity in the market
9
Radical innovations are
Both Blue and Yellow answers
Innovations that displaces current products
Innovations that uses discontinuous technology
Innovations that come through radical ideas
10
Which one is not one of the 3 innovation classifications (degree of newness & value creation)?
Incremental Innovation
Disruptive Innovation
Radical/New-to-the world innovation
Substantial Innovation
11
All the following statements are true EXCEPT?
Radical innovation is detrimental to the survival of a firm
The failure rate for new products is estimated around 90 %
The new products process is exceedingly difficult
All the individuals in new product development team are from the same dept.
12
Many leading firms invest billions of dollars in R&D every year, because;
Higher R&D expenditure guarantees greater innovation
Governments provides subsidies for R&D
Technology firms normally spend a lot in R &D
Develop new and value adding market offers to customers

MKTG7505 :Tutorial -1 (03-08-21) Flashcards | StudBud