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SEMI 1.01-1.05 Review Flashcards | StudBud
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SEMI 1.01-1.05 Review
SEMI 1.01-1.05 Review
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SEMI 1.01-1.05 Test Prep
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
Which mktng activities involves responsibility for a sport organization's licensing activities
Public relations
Sales
Community relations
Merchandising
2
The group of consumers that a company desires to have as customers
Is the target market
Is separability
Is generality
Is the venue
3
Which of the following is an example of marketing the sport event:
selling food products to a concession stand
distributing information about a NASCAR race
holding a race for a charitable organization
delivering exercise bikes to retailers
4
The $ from the sales tax, parking fees, etc collected from of a concert is an example of ____
fiscal impact
total impact
direct impact
indirect impact
5
When a pro football team is established in a community, the economic impact might result in
more tourism, lower tax rates, and high interest rates
increased job creation and more consumer spending.
business closures, job layoffs, and high inflation rates.
higher tax rates & fewer financial investment opportunities
6
The core benefits to customers who purchase sport products include entertainment, health, and
independence
adaptability
promotion
achievement
7
A brand
Is a product’s ability to withstand being stored
Describes how product will directly offer a user a solution
The impressions and exper. assoc w/ a co., good or service
Is buildings or places where sports and events occur
8
The NCAA and the Professional Golfers'Association are examples of
trade associations
labor unions
sanctioning bodies
professional societies
9
Salespeople can usesport/event motivators to encourage people to purch. a good using all except
Testimonials
Endorsements
Laisse-faire attitudes
Samples
10
When a phone customer's order includes detailed info about the order, the salesperson should
refer the customer to the manager
tell the customer to order in person
remember what the customer is saying
write down the information
11
Wrigley Field has a rep as one of the best places towatch a baseball game. This is called brand
awareness
loyalty
image extension
image
12
Your parents buying you a cell phone so that that can stay in contact with you is considered
A benefit of the cell phone
A feature of the cell phone
An invasion of privacy
A need
13
A characteristic of an event is that it is produced and consumed
in unemotional ways
at the same time
by the same group of people
during planned intervals
14
Professional sports teams benefit their surrounding community by
endorsing local political candidates.
making seat licenses available to season ticket holders.
hiring handlers to make sure athletes behave.
attracting tourist dollars.
15
Promoting&selling an intangble prod. that is immed. consumed &cant beresold is char of ___ mktg
event
mass
direct
target
16
You are in charge of advertising. Which of the following would be your responsibility
Buying commercial time on television
Taking ticket orders
Researching the target audience
Conducting test drives
17
Which mktng acts involves writing press releases & organizing news conferences for a sport org
Advertising
Community relations
Media relations
Promotions
18
A unique characteristic of the sport industry is that it seeks to attract markets that
demand mostly tangible products
have consumers with artistic talent
have no other interests
include spectators and participants
19
Which of the following statements regarding direct-mail marketing campaigns is true
They are easy to track
They should contain detailed data
They should include a call to action
They are not cost-efficient
20
One characteristic of event marketing involves promoting and selling a(n)
nonperishable item
tangible product
physical appeal
unique experience
21
Which of the following help create the excitement &enthusiasm that make the games what they are
team owners
coaches
trainers
spectators
22
Aperson responsible for matching up corps w/ events that reach theirtarget mrkt has a career in
sponsorship management
advertising sales
hospitality
sales promotion
23
Perishability refers to
A product that gives consumers limited use of a good
The rating of a good or service
A prod’s ability to be seen apart from its provider
A product’s ability to withstand being stored
24
One of the main differences between pro & amateur athletes is that for pros the game is often
closed to the public
played for enjoyment
their occupation
free of charge
25
A feature
an actual part or physical characteristic of a product
how a product will directly offer a user a solution
involves repairing or changing a good
gives consumers limited use of a good for a period of time
