SEM - Ch. 1 - Review #2

Entertainment marketing is a product to be marketed and is used to market other products.

To satisfy customer needs, a business must:

Age, gender, ethnicity, income, background, & family life cycle is known as a person's:

This process is concerned with locations & methods to make products available to customers

_____________________ is defined as using sports to market products.

Market planning is analyzing markets that a company wants to serve & determining how to compete in those markets

_________________ occurs when both parties receive something of value.

Product/Service Management is designing, developing, maintaining, improving products & services to meet customer needs

Product, price, promotion, & distribution make up the ______________________.

Technological improvements have impacted S&E Marketing by improving:

Channel management is finding the best way to get company's products & services to customers

The number of viewers a program attracts is known as its:

Something required for survival is a:

Promotion is any direct & personal communication with customers to assess & satisfy their needs

This is what a business offer customers to satisfy their needs:

Fans want products or services that identify them with a ___________.

Number of times per advertisement, game, or show a product is associated with a celebrity/team"

Promotion is developed to attract the attention of the target market.

There are six key functions associated with marketing.

Offering coupons to entice customers to try a product @ a discounted price is an example of:

What is the creation and maintenance of satisfying exchange relationships?

What people are willing to spend their money & spare time viewing rather that participating in:

A company with a product or service must first identify it's ______________

Marketers must know the ________ of their target market (i.e. income that can be freely spent).

Why would people purchase clothing with team logos or use products endorsed by celebrities?

This describes how a business blends the four marketing elements.

Television, telephones, Internet, & other technology have allowed marketers to receive:

A performance that people are willing to spend their money and spare time watching

The end user of a product:

This term refers to a specific group of people that you want to reach with your marketing plan.

Selling is using advertising & other forms of communication to distribute information about products & services

Marketing-Information Management is the process of establishing & communicating to customers the value or costs of goods

What factors determine the price that fans are willing to pay for tickets?

Pricing is gathering and using information about customers to improve business decision making

The amount that customers pay for a product is the product's _________________.

Influencing how people choose to spend their time and money on entertainment.