POM Chapter 5 Review

Information developed from activities that occur within the organization.

Whether or not to use marketing research depends solely on its cost.

Information collected for the first time to solve the problem being studied

An ogranized method of colleting, storing, analyzing nad retrieving information

The first step in the marketing research process is to

Surveys should only ask questions that are needed to accomplish the objectives of the research.

With an effective MkIS, management attention is not neede for decision that are

Controlled situations in which all factors are the same except the one being studied.

Numerical data is easier to organize for analysis than non-numerical data

A planned set of questions to which individuals or groups of people responded.

An effective test make is one

Marketing research may help businesses that are involved in international competition.

The most procise and objective information about a potential market segment is obtained through focus groups.

The respources use to maintain information, including equipment and procedures so that it can be used when needed, is

Information that goes into the system that is needed for decision making.

A way to collect information by recording actions without interacting or communicatiing with the participants

When moving into international markets, businesses are likely to face customers

A number of businesses that collect, analyze and sell data that businesses can use to meet their information needs

A procedure in which everyone in the population has an equal chance of being selected in a sample.

With random sampling everyone in the population has an equal chance of being selected in the sample.

A great deal can be learned about purchase behavior by observing consumers.

To make surveys shorter, each questions should try to incorporate several concepts that need to be tested.

Secondary data is usually less expensive to obtain than primary data.

The resources used to maintain information, including equipment and procedures, so that it can be used when needed.

Open-ended questions are often used while researchers are trying to identify a problem or during situational analysis.

Marketing Research follows the steps of scientific problem solving.

Which of the follwing is NOT an example of an internal information source?

All of the peole in the group that a company is interested in studying

Information already collected for another purpose that can be used to solve current problems

Products are very similar to its competitors', will compete for sales by empasizing all of the following except

A procedure to identify solutions to a specific marketing problem through the use of scientific problem solving.

A small number of people brought together to discuss identified elements of an issue or problem are called a(n)

Effective marketing information Improves the decision of businesses and reduces the risk of decision making

Specific cities or geographic areas in which marketing experiments are conducted

Example of answers to closed-ended survey questions include all of the following EXCEPT

Information already collected for another purpose that can be used to solve the current problem is

Most business recognize that consumers have different wants and needs and view products and service choices differently

The result of analysis that is given to decision makers

Focus groups can be composed of participants who are experts on the topic rather than a random sample of the population.

Consumers have moved beyond basic needs and devote more resources to satisfying the wants with discretionary purchases

Businesses that have effective marketing information systems do not need to use marketing research.

Questions that allow respondants to develop their own answers without information about possible choices.

The proces of summarizing, combining or comparing information so that decisions can be made.

Which is NOT one of the factors that should be considered when deciding whether to use marketing research?