Ch 1 & 2 Vocab Social Media Marketing

Question 1

a marketing strategy that focuses on attracting customers via company-created Internet content

Accepted Answer

inbound marketing

Question 2

Short-term activity that gives incentives to potential customers/ intended to increase sales/create awareness of product

Accepted Answer

sales promotion

Question 3

Path the product or service purchased travels from the company to consumer

Accepted Answer

distribution

Question 4

Process of arranging trade shows/conventions that meet determined goals/messages/purposes

Accepted Answer

event planning

Question 5

marketing technique which involves promotion of a product targeted to cust of a related product

Accepted Answer

cross-promoting

Question 6

What is communicated to and perceived by an audience; can be verbal, written, and non-verbal

Accepted Answer

message

Question 7

One of the four P’s of marketing; refers to the messaging/communication channels, etc

Accepted Answer

promotion

Question 8

Statement or phrase that encourages audience response

Accepted Answer

call to action (CTA)

Question 9

a specific part of a population, especially identified by average age, income, education, etc.

Accepted Answer

demographic

Question 10

a computer program that searches databases and internet sites for the documents containing keywords specified by a user

Accepted Answer

search engine

Question 11

Process of communicating with potential customers to promote a product or service

Accepted Answer

advertising

Question 12

also known as personalized marketing; a strategy that relies on getting to know customers and their choices

Accepted Answer

one-to-one marketing

Question 13

How businesses communicate with audiences

Accepted Answer

messaging

Question 14

Process of determining the most effective approach to advertise a product or service

Accepted Answer

media planning

Question 15

content &/or interactions used to grow &/or engage w/social media community made thru efforts other than paid means

Accepted Answer

organic

Question 16

Range of activities to help customers resolve issues; involves goal of customer satisfaction

Accepted Answer

customer support

Question 17

Consumers’ level of recognition of a company’s product, service, or brand

Accepted Answer

awareness

Question 18

Dept responsible for selling products/services to customers and meeting company sales goals

Accepted Answer

sales

Question 19

Process of communicating a company’s value to customers

Accepted Answer

marketing

Question 20

the practice of increasing quantity & quality of traffic to a website through organic search engine results

Accepted Answer

search engine optimization (SEO)

Question 21

One of the four P’s of marketing; the cost of a product or service a company offers

Accepted Answer

price

Question 22

Efforts made by company to shape the way audiences perceive them; how a brand is seen by the public can affect actions

Accepted Answer

public relations (PR)

Question 23

a person with a strong influence in his or her particular field of expertise

Accepted Answer

influencer

Question 24

The difference between a company's revenue and its costs

Accepted Answer

margin

Question 25

form of marketing that tries to reach consumers thru general media advertising as well as through in-person contact

Accepted Answer

outbound marketing

Question 26

a regular examination of your business’ social media activity

Accepted Answer

social media audit

Question 27

The collection, reporting, and examination of actions taken on a website

Accepted Answer

web analytics

Question 28

Diverse groups of consumers participating in guided discussions

Accepted Answer

focus groups

Question 29

Identified groups of consumers most likely to purchase your product or service

Accepted Answer

target audiences (target markets)

Question 30

One of the four P’s of marketing; refers to the actual product or service a company offers

Accepted Answer

product

Question 31

happens when the desired outcome of a marketing message is achieved

Accepted Answer

conversion

Question 32

a marketing method that is considered to be indirect; brand sends a message to large audience rather than to individual

Accepted Answer

one-to-many marketing

Question 33

Process of gathering and analyzing information about customers’ needs and preferences

Accepted Answer

marketing research

Question 34

Process of creating and maintaining the identity of a brand

Accepted Answer

brand management

Question 35

analytics metric that refers to the number of users who have come across particular content on social platforms

Accepted Answer

reach

Question 36

One of the four P’s of marketing; refers to where product is sold/delivered to customers

Accepted Answer

place

Question 37

Distinctive name/words/design that create company/product identity

Accepted Answer

brand

Question 38

performance indicator that measures the amount gained from an investment relative to the investment’s cost

Accepted Answer

return on investment (ROI)

Question 39

web-based technology that enables the development, deployment and management of social media solutions and services

Accepted Answer

platform

Question 40

determined by or dependent on the collection or analysis of data

Accepted Answer

data-driven

Ch 1 & 2 Vocab Social Media Marketing

Questions 40

Ch 1 & 2 Vocab Social Media Marketing

Questions 40