Buying Decisions Flashcards

1

The quality of the product and includes things like materials used, location made, product recalls, and track record.

2

Consumers will purchase goods and services that are popular at the moment.

3

The amount of money consumers have to spend and the cost of the good or service to the consumer

4

Important events like birthdays, religious holidays, and weddings that affect buying.

5

The advertising that businesses do to persuade consumers and convince them to buy certain products and services.

6

The image associated with the product or service.

Buying Decisions