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Sports and Entertainment Marketing Review Flashcards | StudBud
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Sports and Entertainment Marketing Review
Sports and Entertainment Marketing Review
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1
Product/Service Management is
gathers, assesses, synthesizes, evaluates, and disseminates information.
determines prices to maximize return/meet customers' perceptions of value.
determines where products will be sold.
developing a product or service mix in response to market opportunities.
2
T-Mobile wants to bring potential clients to your football games in a luxury box as part of its sponsorship deal.
public relations
fundraising opportunities
relationship marketing
product positioning
3
An event such as the Super Bowl creates an economic impact on the host city or area.
True
False
4
Which of the following is a true statement about the desired target market section of a sports marketing plan?
not included in every marketing plan
it is the foundation for the entire marketing plan
includes most of the company's financial data
includes information on marketing objectives
5
Which of the following describes "Demographic" market segmentation?
the division of a market based on customers' response to a product
the division of a market based on location of a customer
the division of a market based on customer attitudes and behaviors
the division of a market based on physical and social characteristics
6
The sports and entertainment industry is not very profitable in the United States.
True
False
7
Which of the following is a Broadway entertainment event?
Playbill Magazine
the premiere of Cats
the New Amsterdam Theatre
a Braodway cast practicing for a performance
8
What is the Event Triangle?
fans, sponsors, and the sport/entertainment
team marketing, corporate sponsors and the media
tickets, seating and fans
athletes, trainers and coaches
9
The path a product takes from producer to consumer is the _______________.
Marketing Mix
Promotion
Channel of Distribution
Sales
10
What does ROI stand for?
Reward of Income
Rate of Interest
Return on Investment
Recording of Information
11
Non-paid communications about a company, its products or activities which appear in public media (often news media)
personal selling
publicity
direct marketing
advertising
12
Which best describes a venue?
groups or organizations that regulate sports and participants
a place where an event such as a sports competition or concert is held
observers or fans of a sporting event or entertainment event
a form of entertainment such as a sporting event, play or movie
13
What is the main reason sports and entertainment marketers use branding?
to assure complete customer satisfaction
to create appealing logos, trademarks, jingles and mascots
to ensure products have licensed names
to distinguish product from competition
14
Your job is to advertise for a new movie with a big name star, which of the following would be your responsibility?
taking ticket orders on your company webpage
designing set and costumes for the movie
negotiating contracts with the actors
buying time on TV networks for commercials
15
What is the "marketing" of sports?
using sports as an avenue to market products to a specific target audience
promoting a sports league, team, player or venue in order to make a profit
appealing to fans using the merchandise of sports (jerseys, hats, etc.)
broadcasting a sporting event through tv or radio to meet a target market
16
________________maximizes financial return while meeting customers' perceptions of value
Promotion
Retailing
Pricing
17
Which of the following would be considered publicity?
International Olympic Committee sets fees for the use of its logo
the NFL sells advertising spots for the upcoming Super Bowl
Utah Jazz purchases uniforms, shoes and balls for use by its players
the Deseret News prints a human-interest story about a local athlete
18
Which of the following is a sport marketing position?
Director of Sales
Athletic Trainer
Accountant
Operations Manager
19
Selling is determining client wants/needs and then responding with personalized communication to influence purchases
True
False
20
Promotion
informs, persuades, reminds customers about a business and/or its products
is developing a product or service mix in response to market opportunities
21
Marketing-Information Management
determines where products will be sold
gathers, assesses, synthesizes, evaluates, and disseminates information.
determines client needs/wants and then responds through planning
22
Channel management
gathers, assesses, synthesizes, evaluates and disseminates information
determines where products will be sold
23
Which of the following components of a marketing plan serves as a snapshot of the business' current situation?
marketing strategies and programs
situation analysis
desired target market
marketing objectives
24
market segmentation refers to what?
division of a total market into smaller, more specific, identifiable groups
designing goods/services to appeal to a target market
identifying individuals or organization willing to sponsor an event
25
Main objective of a sport's team developing a public-relations strategy
to introduce new products to corporate sponsors and advertisers
to establish a feeling of goodwill with the organization's fan base
to encourage businesses to purchase more tickets and merchandise
to promote your brand to key members of the media and sponsors
26
A fan is an individual/group expressing an interest in a specific performer, athlete or team.
False
True
27
Why does sports and entertainment marketing work?
Fans won't come to events if there are no sponsors.
Many teams/events would not be able to survive without sponsorships.
People are receptive when their favorite teams, movies, etc are sponsored.
28
Which term describes the particular group of customers a business seeks to attract?
mass market
target market
market segmentation
market
