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The Public and the Mass Media Flashcards | StudBud
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The Public and the Mass Media
The Public and the Mass Media
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Reading Comprehension
Flashcards
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Questions
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Answers
1
One can conclude from the article that the news conveyed by the media is
based on what the public believes is important.
shaped by what issues the media view as important.
set by special interest groups.
set by politicians.
2
Research shows that the amount of news coverage an issue receives has an impact on
the public's concern for the issue.
the amount of time a person spends watching television.
the media's choice of coverage.
which candidates will run for election.
3
A successful TV ad for a product is likely to
confuse consumers.
convince consumers to buy another product.
draw criticism from consumers.
increase sales of the product.
4
The people who control the content of the media are
newspapers and television stations.
journalists, editors, and media owners.
magazines.
internet companies like Facebook and Google.
5
According to the article, the media
entertain the public.
inform the public.
inform and entertain the public.
6
If issue A receives a lot of media coverage and issue B receives none, it is likely the public
will view issue A as more important.
will view issue B as more important.
will do their own research to determine the importance.
will view both issues as equally important.
7
Politicians who spend more money on TV ads than their opponants
are better qualified for the post they seek.
will win the election.
set the agenda for broadcasters.
have an advantage over their opponents.
8
One can conclude from the article that, in an election campaign, the media should
favor the candidate who spends more money on ads.
provide little or no coverage of the campaign.
prohibit all advertising.
cover all candidates equally and fairly.
9
Interest groups use ads to
provide unbiased information.
influence public opinion about an issue.
promote TV shows.
sell products.
10
Choose the correct answer.
incorrect
incorrect
correct
incorrect
11
Agenda setting is the process by which
political appointments are scheduled.
the media decide which issues are important to the public.
special interest groups obtain media coverage.
politicians gain favor in the media.
12
In the context of this passage, what is an agenda?
a plan or goal that guides someones behavior
a decision regarding which issues are important
a list of matters to be taken up at a meeting
a schedule
13
Advertisements on TV are one way that
the media inform the public about news events.
politicians use the media to help them get elected.
the public is influenced by businesses and interest groups.
special interest groups entertain the public.
