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Market research
Market research
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1
What is the primary purpose of "competitive analysis"?
Increase company inventory
Calculate business tax expenses
Predict weather changes
Understand market pricing, marketing strategies, and product positioning
2
In SWOT analysis, what does “T” stand for?
Target
Trends
Threats
Technology
3
What should be the first step in conducting market research?
Defining research objectives
Publishing research reports
Collecting data
Analyzing competitors
4
Which method is most suitable for collecting qualitative data?
Surveys
Interviews
Observational Research
Both A and B
5
Which research method is most suitable for collecting large-scale quantitative data quickly?
In-depth Interviews
Online Surveys
Focus Groups
Desk Research
6
Which of the following is NOT a reason for conducting market research?
Predict market trends
Assess market demand for a new product
Ensure tax compliance
Understand consumer behavior
7
a company wants to evaluate the sales potential of a product in different cities, which research method should they use?
Interviews
Test Marketing
Focus Groups
Desk Research
8
3. What is a key characteristic of primary research?
Relies on published industry reports
Mainly based on online searches
Only applies to large companies
Collects first-hand data directly
9
Which of the following is NOT a common data source for market research?
Internal financial audit
Company sales data
Government statistics
Social media analytics
10
1. What is the primary goal of market research?
Understand consumer needs and market trends
Increase company inventory
Control production costs
Predict weather changes
11
What is the main advantage of using secondary research?
Data is always the most up-to-date and accurate
Fast and cost-effective
Only useful for large companies
Only applicable for small-scale studies
12
2. Which of the following is NOT a main type of market research?
Primary Research
Internal Financial Audit
Competitive Research
Secondary Research
13
In market research, what does “sample” refer to?
A selected portion of the target market representing the whole
A free product given during the research process
The title of a research report
A part of company inventory
14
After conducting market research, how should a company use the collected data?
Post it directly on social media
Delete all data to prevent information leaks
Analyze and develop marketing strategies
Store it without taking action
15
Which of the following data collection methods is an example of primary research?
Conducting consumer surveys
Referring to government statistics
Analyzing competitors’ annual reports
Reading business journal articles
