2019 Entrepreneurship 1 3.00

segmenting the market based on psychographics are grouping people according to their

One of the purposes of conducting a market analysis is to develop a(n)

Which is a question that a business might ask when it wants to evaluate its weaknesses?

Which item might be included in the appendix of a marketing plan?

What is a potential threat a manager might identify in a SWOT analysis?  

 useful or desirable market segments to the business arethose that are measurable and

One reason why it is often important for businesses to do a competitive analysis is to identify

an activity that a business performs when conducting a competitive analysis:

Which is a consideration in the place element of marketing?

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is

Marketing strategies are designed and implemented for the overall purpose of which action?

One way that a business can learn about its competitors' activities is by

The form of business ownership that can raise money easily is the

A business that fails to protect its employees from risk or health hazards may besued for

 an external threat that a company might identify while conducting a situationanalysis

Identifying market segments helps a business to develop which factors appropriately?

Which is often included in a situation analysis of a marketing plan?

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Which of the following situations presents a business threat to a company:

Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is 

Which of the following should be included in a marketing plan's executive summary: 

Companies have been forced to pay more attention to the specific needs of consumers because of which factor?

Which is a question that a business owner should answer about its target market

Is important to ask to determine the business's strengths whenconducting a SWOT analysis:

Which is an important benefit of a marketing plan?

A marketing plan should outline the specific activities that the business will use to

Why do businesses with excessive debts often file Chapter 7 bankruptcy? 

What section of the marketing plan includes information about expected results?

Which of the following is an important advantage for the corporate form of business ownership?

Which of the following is a factor that businesses consider when conducting a market analysis

A major advantage of a sole proprietorship is

A disadvantage of a general partnership is that each partner

Where in a marketing plan would a business owner place the plans to communicate with its customers?

Before producing and selling a product, which of the following should marketers do first:

The primary reason that governments regulate business activities is to