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Google Ad Words Fundamentals Flashcards | StudBud
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Google Ad Words Fundamentals
Google Ad Words Fundamentals
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Week Six topics
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
You have performance goals and conversion tracking. Is automated bidding right for you?
No!
Yes!
2
Do prospective customers want destinations I don't offer? Which report should I use?
Search Terms Report
Landing Page Experience Report
Geographic Report
User Locations Report
3
I'm targeting people near my store during lunch who want pizza. Which bid adjustment should?
Device
Remarketing
Time of Day
Top Content
4
Will you achieve your digital budget in 2018?
I've already done that...NEXT QUESTION!
Yes- I'm a winner and people like me
No-It's dried up out there
5
Which tool will show you how often a keyword is searched and a competitive bid amount?
Keyword Planner
Bid Simulator
First Page Bid Estimates
Locations Report
6
Which of the following reasons are way ads could be disapproved?
Unnecessary use of symbols
Repetition of words or phrases
Unclear or gibberish text
Spelling errors
7
Which tool will show you the bid amount needed to get an ad on the first page of results?
Bid Simulator
Locations Report
Keyword Planner
First-Page Bid Estimates
8
I want to increase sales with a Medium Sized Budget. Which phase can I effectively reach?
Driving Action
Build Awareness
Influence Consideration
9
Proof this ad copy: Beat the heat!!! Try Bean's best iced coffee today
Approved
Disapproved
10
If your CPC is $0.25 on average and you want to get 200 clicks/day, what's your daily budget?
$50
$200
$200.25
$50.25
11
You're creating an AdWords account for a new business. What's the best strategy to set budget?
Start big and lower budget in under performing areas
Start with $1 a day until you see results, then increase.
Start small and then invest in areas driving your business
12
What strategy can I use to help determine my daily budget for AdWords?
Check your ad delivery method
Calculate base on month budget
Find your campaign's recommended budget
Calculate based on your average cost per click
13
Bri has a new brand that she is trying to introduce to customers. Which metric is best?
CPA- Cost per acquisition
Impressions
Conversions
Click Thru Rate
14
Your ad was disapproved for using a trademark in a restricted way. What can you do?
Boycott Google and go all Bing
Revise your ad and landing page to comply with site policy
Request authorization from the trademark owner
Remove trademark from your ad so it can be re-reviewed
15
Chill out. Try a Bean Chiller Today. Click here to locate the closest store
Approved
Disapproved
16
Your ad is Approved (Limited). What can you do?
Remove the trademark from the ad text.
Nothing and your ad will run in countries it's approved
Push the limits and ad more trademarks
17
Which formula does this represent? (Profit-Cost)/Cost =
ROUS- Rodents of Unusual Size
ROAS- Return on Ad Spend
ROI- Return on Investment
18
Joe has a fixed budget and wants to drive visits to his website. Which strategy should he use?
Maximize Clicks
Maximize Conversions
19
I'm slammed at work. I also need 100% control of my campaign. Is automated bidding OK for me?
Nope
Yes, definitely!
20
I sell parkas and boots and don't sell many to people in Florida. Which bid adjustment is OK?
Increase bids for mobile users
Decrease bids for users in regions outside my target market
