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Digital Marketing - Basic Knowledge Flashcards | StudBud
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Digital Marketing - Basic Knowledge
Digital Marketing - Basic Knowledge
16 terms
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Short quiz to test your knowledge and understanding on basic digital marketing terms and concepts
Flashcards
16 cards
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Questions
16
Answers
1
_______ drives more efficiencies based on having a more timeless and longer relevancy period.
Topical Content
Relevant Content
Personalised content
Evergreen Content
2
Which platform could digital marketers use to build their PPC and Display advertising campaign?
Google Adwords
Google Trends
Google Keyword Planner
Google Analytics
3
Which
one
of these is an example of Rich Media Content
Video
Search Engine Optimisation (SEO)
Twitter
Animated GIF
4
Which
one
of these statements is true:
I will be able to find all of my target audience on Facebook.
Social Media is not an important tool for marketers.
Social media enables a two-way conversation with customers.
Social Media should be part of every marketing strategy.
5
I
do not
need to segment my customer base as they are all the same.
True
False
6
Carrying out A/B testing for my email marketing campaign is pointless.
True
False
7
_______
is content that ties into a moment in time and as such has a lifespan of relevancy.
Topical Content
Evergreen Content
Engaging Content
Relevant Content
8
Which of the following should be part of any SEO strategy?
Off-page optimization
Keyword Research
Competitor Research
On-page technical optimization
9
Content Marketing is Social Media?
False
True
10
Website Optimization involves:
Analysis of KPI's
Making it easy for search engines to find and index content
The user experience and making the website easier to use.
Online Display Advertising
11
What is the platform on which the user and website interact with one another known as?
SEO
UI
PPC
KPI
12
___________ encompasses a users entire experience with a brand online.
User Interface
Integrated Marketing Campaign
SEO
Web Presence
13
The time it takes for my website to load is
not
important.
True
False
14
A responsive website enables the best experience across devices other than desktop.
False
True
15
Digital marketing does
not
include:
Online Display Marketing
Outdoor Advertising
Mobile Marketing
Email Marketing
16
Revenue model adopted by search engines whereby the advertiser only pays once a user clicks
Mobile Marketing
Local Service Ads
Search Engine Optimisation (SEO)
Pay-per-click (PPC) advertising
