Chapter 5 Marketing Dynamics (ch4 old book)

An electronic message sent in bulk to people who did not give a company permission to e-mail them is known as phishing.

Repeated verbal abuse by one person toward another is a form of workplace bullying.

Individual’s ideas of what is right and wrong.

Advantage a business has due to its good reputation.

Customer relationship management (CRM) demonstrates a business’s commitment to a social or ethical issue.

The belief that a company’s marketing approach should benefit society as a whole is ____.

Which of the following business actions does not demonstrate corporate social responsibility?

When a business joins the Better Business Bureau, it agrees to follow the BBB Business Partner Code of Conduct.

Business ethics help guide management decisions and encourage employees to make responsible choices.

The purpose of sales-below-cost laws is to ____.

Rules for professional conduct and integrity in all areas of business.

The main federal agency that enforces advertising laws and regulations is the ____.

 Behaving with sensitivity toward social, economic, and environmental issues.

What is the goal of a code of ethics?

Promoting the welfare of others by donating time, property, or money.

Document that identifies the manner in which employees should behave while representing the company.

A pet supply company promoting and supporting the efforts of a local animal rescue mission is a code of conduct.

Which of the following business actions does not demonstrate corporate social responsibility?

Recycling, or reprocessing resources so that they can be used again, is a sustainable business practice.

Which of the following statements is most likely to be included in a code of ethics document?

Ethics help an individual determine the most appropriate behavior in both professional and personal situations.

Using environmentally safe cleaning products is an example of ____.

Producing and promoting products using methods and practices that emphasize environmental conservation.

Building goodwill helps a company create customer loyalty.

A system used by businesses to manage data related to their customers is commonly known as a CRM system

Set of morals that guide a person’s behavior.

It is legal to make untrue claims about the features or benefits of a product in an advertisement

Engaging in unfair pricing practices is ____.

Which of the following is an example of a socially responsible business practice?

Which of the following is an example of green marketing?

Which of the following is not mandated under the Federal Trade Commission Act?

Sending spam is ____.

Another term for a code of ethics is a statement of ethics.

Type of marketing in which a for-profit business and a nonprofit organization work together for mutual benefit.

Customers do not have the right to expect a company to keep their personal information confidential.

False advertising is ____.

Actions a business takes to further social good are considered corporate charitable responsibility

Cause marketing involves creating & maintaining conditions under which humans & nature can coexist now and in the future

What is the primary purpose of customer relationship management?

Document that dictates how business should be conducted