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What is marketing? Flashcards | StudBud
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What is marketing?
The most effective marketing...
How is marketing creative?
What is marketing?
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Questions
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Answers
1
How is marketing creative?
all of these answers
Marketers need to create messages that appeal to consumers
Marketers need to create campaigns that are memorable
Marketers need to create campaigns that attract attention
2
The most effective marketing...
gives the product a good logo
promotes the product
advertises the product
solves a consumer's problem
3
Advertising includes:
None of these
Newspapers, magazines, social media
Answers red and blue
Television ads, YouTube ads, junk mail, emails
4
What is marketing?
right product, right channel, right ads
right product, right place, right time
selling a product
advertising a product
5
Secondary market research consists of:
statistics and data
all of these
reports and articles in trade magazines
government websites- ABS
6
Marketing is all about advertising
False
True
7
Primary Market research consists of:
surveys and questionnaires
consumer diaries
interviews with consumers
photos
8
A website is a form of marketing.
False
True
9
Marketers need to establish trust with consumers because:
answers blue and green
trust leads to a positive reputation
trust leads to loyalty
none of these answers
10
The benefits of marketing include...
increasing competition, junk mail and creating new products
increasing competitive advantage, creating a good website
increasing awareness, sales and creating trust
creating employment
11
Which of the following activities are included in marketing?
all of these
branding
advertising
PR and publicity
12
Marketing involves:
interpretation of statistics
creativity
all of these answers
data analysis
13
Benefits of market research include:
understanding your consumers needs better
identifying your competitors
identifying what you are not good at
all of these answers
14
What does branding include?
All of these
Logo
Colours
Tagline
15
Lilli's performing arts superpower is:
mime
slam poetry
interpretive dance
singing like an angel
16
All businesses need to engage in some form of marketing to be successful
False
True
17
Digital Marketing is:
social media platforms
Search Engine Optimisation
All of these answers
any online marketing activities online
18
Why do businesses need marketing?
all of these answers
to understand the market
to sell more of their product
to differentiate themselves from the competition
19
Jules first language is:
Arabic
Swarmi
Italian
French
20
Publicity is:
responding to social media messages
creating awareness of the product through the media
Answers red and green
does nothing other than educating consumers of the existance of the product
21
How is marketing analytical/logical?
All of these answers
Marketing requires data analysis
Marketing uses psychology to segment target markets
Marketing requires industry analysis
