Yearbook Final Review

Size 8-10pt font is best for captions

A grouping of pages printed on the same press sheet and folded into a 16 page mini-booklet.

Two facing pages in a yearbook

Dominant elements should be placed on a spread near ______.

Promotion incentives create a sense of urgency

Marketing that takes the consumer by surprise, make an indelible impression and creating social buzz, often with display

What is this editing mark?

A yearbook builds school spirit and chronicles the year, so it is important to include every student at least three time

A conceptual spin-off features key words pulled from the theme statement.

Serves as an entry point into the feature story

Eyelines aren't a method of aligning items on a spread.

In a story, the nut graph is ____.

Large, catchy words, often enhanced by graphics

What does this editing mark mean?

Pages should be submitted to the plant as double page spreads if they are to count towards a deadline

A single-line secondary headline over the primary headline is called a ________.

A multi-line secondary headline on top of the primary headline is called a _________.

is a photo composition technique that places the main subject off-center to allow for more visual moment within the pic

A multi-line secondary headline besides the primary headline is called a _____.

Ten is a common sample size for surveys

Indicates the page number and content

Primary headline fonts should be three times the size of the secondary headlines.

Typically short stories or groups of facts, figures or opinions presented in a broad range of design formats.

It is bad to adjust spread layout templates to fit the content you have because they were designed that way for a reason

A pica is a common unit of measurement in desktop publishing.

Under fair use, yearbooks can use other people's photos, music, and artwork because its considered educational.

Every caption should include the 5Ws and H

Photos, text and graphics in a modular block don't have to be related

An eyeline is a horizontal line of white space that spans a double page spread.

Presents facts and figures, often poll/survey results, in an illustrative way

Dominant images create a visual _________.

What does this editing mark mean?

This type of marketing is effective because it reaches consumers electronically, making it easy and convenient.

Dominant elements are usually at least ___ times larger than all other elements.

The first sentence of an expanded caption is written in ___ tense.

Eight pages on one side of a press sheet, indicated by ladder shading.

A common headline writing strategy is to use rhyming words

10 point font is utilized most consistently for news feature stories as well as alternative story size

A mini design of photos and text

It is okay to use placeholder names in captions or articles because they will be switched out later

A survey has a larger sample size than a poll

A primary headline over a secondary headline is called a _______.

A transition in a story can include facts, indirect quotes or partial quotes.

In a lead paragraph, a direct quote connects to the nut graph.

It is okay to use famous art or photos of celebrities in your publication because only the people at your school know

A photograph taken from below the subject is called _____.

A written statement cannot be considered libel if the writer was making a joke.

A strip of white space that spans two pages to visually link them.

The organization of a yearbook staff echos corporate organizational structure.

_ is a photo composition technique that produces a shallow depth of field to creatively place emphasis on parts of image

It is okay to take photos directly off Facebook for yearbook spreads because the resolution is good.

You should only take pictures during an event, not before or after

A photograph taken from above the subject is called _______.

Polls are frequently used by the professional media to sample public opinion.

Alignment is important because ________.

Knowledge of theme development is rarely used in the corporate world.

There are ____ type(s) of text alignment.

A good theme should be recognizable, relevant and repeatable.

Expanded captions have ___ parts + an optional quote.

Cliches should be avoided at all costs

The yearbook theme should be a secret until the book is distributed.

Every photo should have a caption, even if it is only an identification of the people in the photo

Unplanned white space weakens the design on yearbook spreads.

The largest element on a spread is called a __________.

Photos should vary in ________.

It's okay if captions contain some generalities