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Digital advertising planning 2022-23 Flashcards | StudBud
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Digital advertising planning 2022-23
Digital advertising planning 2022-23
10 terms
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StudBud Administration
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202 plays
#programmatic #digital
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
What do we mean for
RTB
?
Real Time Betting
Ready To Bet
Ready To Bid
Real Time Bidding
2
Which is the
percentage of people
who
use AD Block
in Italy?
51%
21%
41%
31%
3
In
which year Programmatic Advertising was born
2000
2012
2009
2005
4
I buy
1.000 clicks
at
5€ CPC
. How much do I spend?
5.000 €
5 €
5
CPM
is
Cost per million impressions
Cost per thousand impressions
6
Which of the following is
NOT
a
Programatic trading strategy
Open Auction
Programmatic Garanteed
Closed DMP
Private Market Place
7
with
100 clicks
and
10.000 impressions
my
CTR
is...
10%
100%
0,01%
1%
8
How do you calculate
CTR
?
impressions / clicks x 100
clicks / impressions
clicks / impressions x 100
impressions / clicks
9
What is a
DMP
?
Demand-Money-Platform
Data-Money-Platform
Demand-Management-Platform
Data-Management-Platform
10
I buy
1.000 impressions
at
5€ CPM
. How much do I spend?
5 €
5.000 €
