What is a target audience?

A.The people the business want to sell to

Customization’ means____________

A.Tailor-made products for each customer

The term marketing refers to:

D. A philosophy that stresses customer value and satisfaction.

What does the term “Unique Selling Proposition” (USP) refer to in marketing?

a) The specific features that make a product stand out from its competitors

studbud

Marketing quiz

15 termsStudBud Administration16 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Don’t dream it. Drive it, is the tagline of which famous car brand.
D.FORD
C.JAGUR
B.AUDI
A.BMW
2
Which of the following is NOT a part of the marketing mix (4Ps)?
a) Product
d) Profit
b) Price
c) Promotion
3
What does PPC mean in digital marketing?
D.People’s Party of Canada
B. Programme Placement Code
A.Pay Per Click
C.Programme Pay Customer
4
What is a target audience?
D.A and C
A.The people the business want to sell to
C.The people the business does not want to sell to
B.The people the business want to work for them
5
This company is well known for Technology innovation, Great value and act as a game changer.
B. Apple
D. Samsung
A.Nokia
C. HTC
6
Customization’ means____________
A.Tailor-made products for each customer
D. A selling process
B.Customers selling goods
C.Tailor-made products for each staff
7
What is the process of influencing the perceived value of a product or service in the minds of customers called?
c) Segmentation
a) Branding
b) Positioning
d) Benchmarking
8
In which of the following market structures is the degree of control over the price of its product by a firm very high?
a) Imperfect Competition
c) Oligopoly
b) Perfect Competition
d)Monopoly
9
......reflects the sum of the perceived tangible & intangible benefits & costs to customers.
C. Customer Delight
B. Customer Value
D. None of the above
A.Customer satisifaction
10
..........is the father of Modern Marketing?
B. Philip Kotler
D. Abraham Maslo
C. Lester Wunderman
A.Peter Drucker
11
What term refers to a group of potential customers who share common characteristics ?
b) Marketing segment
c) Market niche
a) Target market
d) Consumer base
12
Which pricing strategy involves setting a low initial price to attract a large number of customers quickly?
a) Penetration pricing
d) Competitive pricing
c) Cost-plus pricing
b) Price skimming
13
.........buy products & .............use product.
B. Customers & Consumer
A. Consumer & Customers
C. Buyers & Sellers
D. Buyers & Users
14
The term marketing refers to:
D. A philosophy that stresses customer value and satisfaction.
B. New product needs ideas, Developments, concepts and improvements.
A.Advertising, Sales Promotion, Publicity and Public Relational activities
C. Sales Planning, Strategy and Implementation
15
What does the term “Unique Selling Proposition” (USP) refer to in marketing?
b) The pricing strategy used to beat competitors’ prices
c) The distribution channels used to reach customers
a) The specific features that make a product stand out from its competitors
d) The overall brand image and perception in the market

Marketing quiz Flashcards | StudBud