Marketing Techniques

The attempt to turn a negative thing into a positive thing about an object or person.

Cartoon spokesperson like Tony the Tiger for cereal

When advertisers put down their competition's product to make their own seem better.

Sites manipulate kids into giving out personal information by making them enter surveys.

Your favourite sports star or celebrity is promoting a product

Advertisers hope that if you see a product or hear its name over and over you will buy it.

Hip language, humour, downloadable audio clips, etc

Join the crowd! Don't be left out!

A product is shown as something that brings families together or helps them have fun together.

The implication that a product's effectiveness is scientifically based.

Most Networks like to encourage users to share content

Talking down to the viewers in order to appear just like them.

Through social networks, quizzes and surveys, companies gather and use personal information.

Ads that draw you into a story and make you feel good.

When advertisers try to convince you that if you don't use their products you are a nerd.